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THE ROADS
LESS TRAVELLED
PRESENTED BY GENESIS CANADA

The Roads Less Travelled is a video series presented by Genesis Canada that explores
how Canadian entrepreneurs are forging new paths on their road to success.

Hosted by Lance Chung, Editor-in-Chief, Bay Street Bull, and Richard Trevisan, Brand
Director, Genesis Motors Canada.

Genesis GV70 on a deserted highway Genesis GV70 on a deserted highway Genesis GV70 on a deserted highway
The Roads Less Travelled Episode 1

EPISODE 1

INTRODUCTION

In the premiere episode of The Roads Less Travelled, co‑hosts Lance Chung, Editor‑in‑Chief of Bay Street Bull, and Richard Trevisan, Brand Director of Genesis Motors Canada, discuss the concept of the road less travelled.

The Roads Less Travelled Episode 2 with Ian Rosen

EPISODE 2

Digital Innovation with
Ian Rosen

From Prime Ministers to NBA Champions, Harry Rosen has styled them all.

Ian Rosen, Executive Vice President of Digital and Strategy at Harry Rosen, joins us to discuss how traditionally brick‑and‑mortar businesses have embraced digital innovation.

The Roads Less Travelled Episode 3 with Ahmed Ismail

EPISODE 3

An Audacious Journey
with Ahmed Ismail

How did this Scarborough native help form Canada’s largest growing creative incubator in just 18 months?

Ahmed Ismail, Co‑founder of HXOUSE, joins us to discuss the essence of entrepreneurship and the power of audacious living.

The Roads Less Travelled Episode 4 with Katherine Homuth

EPISODE 4

Disruption with
Katherine Homuth

Flimsy, breakable hosiery were just an undisputed fact of life until a Canadian innovator took on the challenge and created the world’s first “unbreakable” hosiery.

Katherine Homuth, Founder and CEO of Sheertex, joins us to discuss how problem‑focused innovation can disrupt longstanding industries.

The Roads Less Travelled Episode 5 with Rein Knol and Stephen Kilmer

EPISODE 5

Early Brand Adopters
with Rein Knol and
Stephen Kilmer

What motivates a person to be the first to buy a new product or try a new service? To be part of the group of early adopters?

Rein Knol, Dealer Principal of Genesis Niagara, and Stephen Kilmer, Founder & President of Kilmer Lucas and a Genesis owner, join us to discuss the uniqueness of the Genesis experience.

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EPISODE 1: INTRODUCTION

In the premiere episode of The Roads Less Travelled, co-hosts Lance Chung, Editor-in-Chief of Bay Street Bull, and Richard Trevisan, Brand Director of Genesis Motors Canada, discuss the concept of the road less travelled.

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