Different. Better

About Genesis

Distinctly Korean

Founded in Seoul, we set out to rewrite the experience of buying and owning a premium car. At the heart of this is the very Korean idea that you are more than our customer, you are our son-nim (손님), our cherished guest.

Visionary Thinking

Redefining expectations

The experience of buying and owning a Genesis is as important as the car's design and performance. By being respectful and attentive we aim to exceed your expectations, to make owning a Genesis a pleasure from the outset.

Comprehensive care as standard

  • 5 Year Care Plan¹

    Every Genesis comes with five years' peace of mind included. Our comprehensive care plan includes warranty2, scheduled services, roadside assistance3 and courtesy cars.

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  • Genesis Personal Assistance

    At the heart of the Genesis experience are our Genesis Personal Assistants, who support you throughout your purchase journey. They are focused on your needs, from arranging a test drive, to choosing, buying your Genesis.

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  • Every Genesis comes with five years' peace of mind included. Our comprehensive care plan includes warranty2, scheduled services, roadside assistance3 and courtesy cars.

    LEARN MORE
  • At the heart of the Genesis experience are our Genesis Personal Assistants, who support you throughout your purchase journey. They are focused on your needs, from arranging a test drive, to choosing, buying your Genesis.

    LEARN MORE

An Individual Experience

  • Genesis Studio

    Discover Genesis in these welcoming, unpressurised environments. Explore the models up close and meet our friendly team.

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  • Genesis Test Drive Events

    Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

    LEARN MORE
  • Discover Genesis in these welcoming, unpressurised environments. Explore the models up close and meet our friendly team.

    LEARN MORE
  • Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

    LEARN MORE

Intelligent innovation

Cutting edge Technology

At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.

The Genesis Fleet

AWARD-WINNING QUALITY AND PERFORMANCE

SWISS CAR OF THE YEAR 2023

We are very honoured to be named Swiss Car of the Year. In Switzerland's most important car award, the GV60 scored highly for comfort and innovation.

Design Philosophy

From the two-line lighting to the parabolic character line, the Genesis design philosophy is to find the purest expression of athletic elegance for each model. This can be best appreciated in our concept models where we identify our future direction in terms of proportion, line and design detail.

Electric Promise

For a sustainable future​

From 2025, all new Genesis cars will be fully electric. We are also committed to achieving carbon neutrality by 2035.​

The first Korean pop culture exhibition

Hallyu! The Korean Wave

Hallyu! The Korean Wave opened on 24th September 2022 at the V&A Museum in London. It is the first major exhibition of its kind on a global level to celebrate the colourful and dynamic popular culture of South Korea.

Vehicle offers

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