GENESIS. IT'S ABOUT TIME.

The normal way we buy and own cars is time consuming and stressful. At Genesis we set out to make it a pleasure, with beautiful products, straightforward pricing and service centred around you.

A polished bonnet reflects a tree and a man with a neat beard looks over his shoulder at it
In a sunny cobbled courtyard a silver Genesis is parked. The afternoon sun reflects off its gleaming paintwork.

IT'S ABOUT YOU

To make choosing, buying and owning a Genesis experience a pleasure, we take every opportunity to treat you as a guest. This is the Korean principle of son-nim 손님.

A STRONG HERITAGE

Launched in the UK in 2021, Genesis is a new company with new products and new ways of delivering unequalled customer service. We are a standalone company that is part of the Hyundai Motor Company and we benefit from their extensive engineering expertise. We are not, however, a part of the Hyundai UK car brand or business.

A woman contentedly leans against her Genesis SUV parked by a beach, she looks out across the sea as the sun begins to set

TAKE YOUR TIME

There is no need to shop around, there is no hard sell, you don't even need to go to a showroom. Our Genesis Personal Assistants can take care of everything for you, everything can be done online and we bring your car to you.

LET US TAKE CARE OF YOU

A Genesis Personal Assistant smiles at a smart couple in an office. A beautifully-lit saloon is reflected in the window
  • A Genesis Personal Assistant smiles at a smart couple in an office. A beautifully-lit saloon is reflected in the window

    PEACE OF MIND

    With the 5 Year Care Plan¹ You get five years' warranty², servicing³, roadside assistance⁴, courtesy cars and software updates all included free of charge with your new Genesis.

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  • A smart Genesis Personal Assistant is walking with a customer in an underground garage filled with shining Genesis cars.

    HERE FOR YOU

    From choosing your perfect Genesis to arranging a test drive to buying your car and then organising servicing, our Genesis Personal Assistants take care of everything.

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  • Having parked their impressive SUV on the drive, a stylish couple walk towards their modernist home

    WE COLLECT AND RETURN

    When a service is due, we collect your car then bring your serviced car back. At home or at work, at no extra cost

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  • ROADSIDE ASSISTANCE

    For peace of mind, all new Genesis cars come with five years' roadside assistance. Should you need help, simply call our Roadside Support Agents who will help to get you on your way as spoon as possible.

    CALL 0800 7244190⁵

  • ACCIDENT ASSISTANCE

    Don't worry if your Genesis is damaged in an accident. Our factory-trained repair technicians will make it as good as new and all our repairs come with a 5-year repair guarantee.

ELECTRIC PROMISE 2025

From 2025 onwards, all new Genesis vehicles will be fully electric. For a more sustainable future, we are also committed to achieving carbon neutrality by 2035.

The profile of a prisitine white Genesis SUV parked outside a modern house is perfectly reflected in the window

GENESIS DESIGN

Influenced by Korean design, our approach embodies the philosophy of Athletic Elegance. This is the delicate balance between the aesthetic and the dynamic.

OUR DESIGN APPROACH

Discover how Genesis Chief Creative Officer Luc Donckerwolke and his team balance the aesthetic and the dynamic to create Athletic Elegance.

GENESIS, INSPIRED

Concept cars let us demonstrate our brand and product vision by exercising our design philosophy.

  • An impressive executive saloon is lit from above to highlight how the bodywork elegantly arcs from front to rear

    Parabolic Line

    Viewed from the side, a single sweeping line defines the elegant contour of every Genesis.

  • An elegant saloon has two lines of lights lit up on the front wing, spanning the front wheel from indicator to door

    TWIN LINES

    Echoing the twin wings of the emblem, the iconic twin lines identify a Genesis day and night.

  • The beautifully-lit G-Matrix grid pattern is highlighted from above on the front of a luxury saloon

    Crest Grille

    The signature Crest Grille shape echoes the heart of the Genesis emblem

  • A spacious and calm car interior with luxurious black and brown leather and an oblong digital display in the centre

    Beauty of White Space

    "The Beauty of White Space" is Inspired by Korean architecture. It means interiors are kept as simple and ergonomic as possible to maximise the feeling of spaciousness.

DESIGNED TO INSPIRE

GENESIS STUDIO

Discover Genesis in this welcoming, unpressurised environment. Explore the models in person and meet our friendly team.

FIND YOUR PERFECT GENESIS

Ready to choose yours? See our avaiable stock or configure your bespoke model.

3 Collection and delivery included for scheduled servicing and warranty.
5 Additional charges may apply when calling from a mobile network or from abroad.

GENESIS ELECTRIC

Make the most of switching to electric.

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