This beautiful concept car evokes iconic GT styling. It delivers the emotional pull of driving sports cars, now in the era of electrification.
"When a car is beautiful,
it doesn't need to say a lot"
Sang Yup Lee
Global Head of Design for Genesis
INTRODUCING THE GENESIS X SPEEDIUM COUPE CONCEPT
"This isn’t a show car — it’s a look into our design processes as we explore ideas for the next wave of electric vehicles, one that incorporates Genesis’ DNA."
Luc Donckerwolke, Chief Creative Officer (2022)
The "Inje Green" metallic paint evokes the lush environment of the Inje Speedium race circuit in the mountains of South Korea. It is a classic racing colour, perfectly suiting the timeless elegance of this dynamic car.
The two line motif is the signature Genesis design element. Chief Design Officer Peter Schreyer says "If it wasn't there, something would be missing".
In this concept the twin headlights have evolved into a full-width design element. The uninterrupted face symbolises Genesis’ transformation into an all-electric car brand by 2030.
The elegant parabolic line defines the Speedium's classic proportions. The front and rear wings have a dynamic strength to them, accentuated by the clean and simple lower sills.
The hallmark two line motif is continued into the rear light clusters. Above, the distictive elliptical tail houses the unique V-shaped brake light that provides a striking contrast to the elegant curves of the rear bodywork.
The principle of reductive design is that "less is more". Genesis design is genuine, purist design; every detail is there for a reason. It is all about honesty: if something is unnecessary, then it is not included.
By integrating the daytime running lamps with the low beam, high beam and turn signals, the familiar crest grille and the Wing Face are reinterpreted for the electric era.
The strong curves of the wheel arches create a muscular stance. This is softened by the elegant curve of the parabolic line and the uncluttered simplicity of the door sills.