A Beauty of Innovation Visualized by Design

INTRODUCING concept vehicles

We strive for designs that connect emotionally with our customers at all levels through their perfect athletic proportions, precise craftsmanship and attention to every detail. Genesis are designed to evoke a personal sense of pride and confidence with their owners.

mint concept

A New Vehicle

The Mint Concept introduces the all-electric, luxury car for the city, a new vehicle typology, featuring organic design and an innovative interior user experience.

essentia concept


The all-electric, high-performance concept elevates and reimagines the “Athletic Elegance” design paradigm, while providing a vision of future Genesis product performance and technology.

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GV80 Concept

The progressive fuel concept SUV

Genesis GV80 provides subtle glimpses into the bold future of Genesis' design and product development.

new york concept

Athletic Elegance

The nature-inspired character of the New York concept is seen through simple, yet powerful forms with voluminous surfaces and coherent features. The overall shape of the concept is characterized by a long hood and expansive dash-to-axle ratio, visualizing the car’s performance-oriented nature and its resulting athletic stance.

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The concept was described as GENESIS’ inspiration for its family of future premium product that promise luxury, technology, performance and style with the respect for customers that is the foundation of the GENESIS brand.

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