As a design-focused brand, we believe good design goes well beyond styling.
Thoughtful, well-executed design makes us feel good, and intuitive design makes things easier to use. Intelligent design delivers a rewarding experience for users, and has a positive impact on their lives.
The nature-inspired character of the New York concept is seen through Simple, yet powerful forms with voluminous surfaces and coherent features. The overall shape of the concept is characterized by a long hood and expansive dash-to-axle ratio, Visualizing the car’s performance-oriented nature and its resulting athletic stance.
The front maximizes dynamics with
large radiator grille and slim, 3-
dimensional head lamps.
The side expresses agility through
the sleek line along with the long hood,
wheelbase, and roof line.
The rear emphasizes luxury with
sharp rear lamps and the voluminous
Sophistication, elegance and exclusivity. Good design goes well beyond styling and without explanation.
The 21-inch curved control unit located in front of the driver
seat continues seamlessly from the cluster and displays
information related to the vehicle and allows intuitive
The center console that flows through the 1st row to the 2nd
row has center control panel equipped with touch and
handwriting recognition functions, offering the newest
convenience to all passengers.