The concept was described as GENESIS’ inspiration for its family of future premium product that promise luxury, technology, performance and style with the respect for customers that is the foundation of the GENESIS brand.
“The design is our interpretation of the idea that Hyundai
breathes into all of its vehicles – a DNA that balances design
and performance with the idea that you don’t need to be over
the top in terms of glitz and stereotypical luxury cues.”
-Peter Schreyer, president and chief design officer
During the design process, designers centered their work on
the notion of “chivalry” – a word they felt best defined the idea
that one doesn’t need to shout to be noticed and respected.
“Vision G” is purposefully understated, despite its size and
It’s all about the perfect proportions – which is realized through the long hood, high-beltline and a cabin that presents a slingshot-like appearance.
The balance between the large grille and the slim head lamps
presents boldness. Also, the seamlessly flowing line from the
head lamp to the taillight reveals elegant, yet sporty
characteristics, integrated with the voluminous body.
“In keeping with a design that speaks to the owner rather than
‘the spectators’ who might see the car on the road, Vision G
appears dynamic and in constant motion,” said Christopher
Chapman, head of Hyundai Motor Design Center in the US and
leader of the coupe’s design team.
The premium interior with luxurious materials including the leather seats and wood/aluminum trim replicates the luxurious, delicate and simple elegance from the exterior.
The interior with the latest technologies to respond swiftly to
all senses of the driver introduces the simplified layout by
removing physical buttons, while applying a large curved
display integrated with cluster and navigation.
In addition, the innovative CCP(Central Control Point) input
device that is operated by gestures presents the new
interaction that maximizes driver comfort and convenience.