GENESIS BRANDGENESIS BRAND
As our name implies, Genesis embraces creation.
We believe that every drive deserves to be a discovery.As our name implies, Genesis embraces creation.
We believe that every drive deserves to be a discovery.
city image under the evening night sky
city image under the evening night sky
Our Vision and MissionOur Vision and Mission
We strive to create the finest automobiles and related products and services for connoisseurs around the world and to make a positive difference to our customers’ lives.
We strive to create the finest automobiles and related products and services for connoisseurs around the world.
A black Genesis GV80 is parked in front of a concrete architectural structure, viewed from the rear-left side. In the background, a vast desert landscape stretches toward majestic mountains.
A black Genesis GV80 is parked in front of a concrete architectural structure, viewed from the rear-left side. In the background, a vast desert landscape stretches toward majestic mountains.
Our WayOur Way
Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.
Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.
Front side image of Essentia Concept car
Front side image of Essentia Concept car
Design
Athletic elegance
Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three words. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to Genesis.
Design starts with the brand, design is the brand.
Genesis DesignGenesis Design
By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The two line architecture defines the side of every Genesis. Independent of what typology or product, the two lines will always be GENESIS.
At a Glance
Genesis Design
The Genesis signature Crest grille is inspired by the emblem’s crest, emphasizing the distinct identity of Genesis.
The Quad lights are inspired by the wings of the emblem. When viewed from the side, the iconic two lines clearly display the Genesis identity whether day or night.
A single line defines the side. We call this the Parabolic line and perfectly highlights the reductive design that elevates the purity of the Athletic Elegance design philosophy.
Inspired by Korean architecture, “Beauty of White Space” defines the interior design. Perfectly balancing personal space and state of the art technology.
Genesis G70 Seoul 2017 Launching Event Venue Vehicle Exhibition Image
Genesis G70 Seoul 2017 Launching Event Venue Vehicle Exhibition Image
Lifestyle BrandLifestyle Brand
Genesis provides new opportunities to create memorable moments both on the road and in our daily lives. The start of this relationship is an everlasting one and it is also the source of our inspiration and evolution.
Genesis provides new opportunities to create memorable moments both on the road and in our daily lives.
Genesis Suzy vehicle exhibition zone image
Genesis Suzy vehicle exhibition zone image
Space
SpaceSpace
Genesis Space highlights the car as the hero and offers a variety of experiences including concept car exhibition, curation and test drive of Genesis vehicles.
vehicle car wash image
vehicle car wash image
MEMBERSHIP
MEMBERSHIPMEMBERSHIP
Meet the membership program that goes with your daily life. We provide various benefits from vehicle care to lifestyle care.
Genesis Golf GENESIS INVITATIONAL On-site GV80 Exhibition Image
Genesis Golf GENESIS INVITATIONAL On-site GV80 Exhibition Image
Partnership
PARTNERSHIP PARTNERSHIP
Meet various partners with Genesis. We introduce a variety of programs that share our philosophy and direction.
Image of a road stretching straight ahead under the setting sun
Image of a road stretching straight ahead under the setting sun
Our JourneyOur Journey
Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.
Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.
Join Us
Join us in our Genesis journey as we continue to connect with our customers around the world.Join us in our Genesis journey as we continue to connect with our customers around the world.