Genesis championship image
Genesis championship image
Genesis and PGA Tour lockup logo
Genesis and PGA Tour lockup logo
Official PGA Tour PartnerOfficial PGA Tour Partner
In 2025, Genesis became the first global Official Vehicle of the PGA TOUR and PGA TOUR Champions, delivering elevated mobility experiences for players and fans on golf’s biggest stage. Building on Hyundai Motor Group’s expertise in future mobility, Genesis and the PGA Tour will continue developing their partnership in exciting new directions. This reflects Genesis’ broader mission to bring its brand values into customers’ everyday experiences.
Genesis and TGL league lockup logo
Genesis and TGL league lockup logo
TGL LeagueTGL League
TGL (Tomorrow’s Golf League) is an innovative screen golf league that brings together technology, media, and entertainment in a new format. Its main screen is 24 times larger than a standard golf simulator, creating a truly unique viewing experience.
As a founding partner and official sponsor of TGL, Genesis helps bring golf to new and wider audiences, supporting the sport’s continued growth and accessibility.
Genesis and TGL league lockup logo
Genesis and TGL league lockup logo
Presidents CupPresidents Cup
The Presidents Cup is a biennial competition between Team USA and an International Team, with all tournament proceeds donated to charitable organizations. It exemplifies golf’s long-standing commitment to social responsibility and giving back to communities. As an official partner, Genesis shares in that spirit and uses this global stage to express the values at the heart of the brand.
A Genesis GV80 displayed on a platform with a golf course and hole signage in the background
A Genesis GV80 displayed on a platform with a golf course and hole signage in the background
Abu Dhabi HSBC ChampionshipAbu Dhabi HSBC Championship
The Abu Dhabi HSBC Championship is one of the five events comprising the prestigious Rolex Series on the DP World Tour, and also serves as the opening event of the DP World Tour Playoffs. As the official partner, Genesis strengthens its luxury brand presence across the Middle Eastern and European markets, positioning itself alongside golf's most distinguished competitions.