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A golfer putting near a pond at the Genesis Championship with spectators in the background A golfer putting near a pond at the Genesis Championship with spectators in the background

Sports Sponsorship Sports Sponsorship

Genesis Golf Genesis Golf

A Genesis golf ball and club head placed on grass A Genesis golf ball and club head placed on grass

Like golf — perfected through dedication and precision — Genesis explores the finest details, even those unseen, to craft luxury at its finest.

As a brand that goes beyond transportation to deliver meaningful experiences, Genesis shapes and leads its own distinctive golf culture.
Like golf — perfected through dedication and precision — Genesis explores the finest details, even those unseen, to craft luxury at its finest.

As a brand that goes beyond transportation to deliver meaningful experiences, Genesis shapes and leads its own distinctive golf culture.

Genesis Title Sponsorship Tournament

Genesis Title Sponsorship Tournament

Genesis serves as title sponsor of three premier tournaments each year — the Genesis Invitational in the United States, the Genesis Scottish Open in Scotland, and the Genesis Championship in Korea — contributing to the growth of professional golf worldwide.

From the players striving for excellence, to the caddies who support them every step of the way, to the fans who come to be part of the journey — Genesis welcomes each of them as a valued guest, with thoughtful hospitality and a refined experience at every turn.

A Genesis GV60 Magma displayed on a platform with a golf course in the background A Genesis GV60 Magma displayed on a platform with a golf course in the background

Genesis and tournament logo sculptures installed at the center of a golf course

Genesis and tournament logo sculptures installed at the center of a golf course

Genesis Invitational - USGenesis Invitational - US

As a PGA TOUR’s signature event, the Genesis Invitational is officially hosted by Tiger Woods. The tournament brings together 72 of the world’s top male golfers and is one of the premier events of the season, offering elevated prize money and FedExCup points.

The Genesis Scottish Open trophy in the foreground with cheering spectators blurred in the background

The Genesis Scottish Open trophy in the foreground with cheering spectators blurred in the background

Genesis Scottish Open - UKGenesis Scottish Open - UK

The home of golf, where tradition meets luxury. Co-sanctioned by the PGA TOUR and DP World Tour, Genesis Scottish Open continues the legacy at the birthplace of golf — the perfect lead-up to The Open.

A Genesis Championship flag waving in the wind with a golf course and a blurred tournament logo sculpture below

A Genesis Championship flag waving in the wind with a golf course and a blurred tournament logo sculpture below

Genesis Championship - KoreaGenesis Championship - Korea

A home ground for Genesis, where Korea’s finest meet the world’s best.
Co-sanctioned by the DP World Tour and KPGA TOUR, the Genesis Championship is a platform to showcase Genesis’ global golf vision.

Players practicing putting on the green in front of the Genesis Championship, KPGA, and DP World Tour logo signage, with VIP spectators above

Players practicing putting on the green in front of the Genesis Championship, KPGA, and DP World Tour logo signage, with VIP spectators above

KPGA Genesis Points SystemKPGA Genesis Points System

The Genesis Points System awards tiered points to the top 60 players in each tournament throughout the season, with final standings based on total accumulated scores.
By rewarding consistent excellence across the entire season rather than single-tournament performance, the system recognizes sustained achievement. The top 10 players receive a share of the bonus pool, reflecting Genesis’ commitment to supporting KPGA professionals