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Genesis Middle East & Africa Announces Opening of New Service Center in Kuwait in Cooperation with Northern Gulf Trading Group

2022.07.12

·      As part of Genesis’ plans to expand its exhibitions and service centers, Northern Gulf Trading Group introduces its new Genesis Service Center in Kuwait

·      The announcement reflects the group’s priorities to always put customer comfort first

                                                                    

Kuwait, 12 July, 2022 – Genesis Middle East & Africa and Northern Gulf Trading Group have jointly announced the opening of the new service center in the Shuwaikh area, Kuwait. The official launch took place in the presence of members of the senior management team, represented by Chairman of the Board of Directors of Northern Gulf Trading Group Sheikh Jaber Hmoud Al-Sabah, Group CEO Raed Turjuman, and Omar Al-Zubaidi, Head of Genesis Middle East & Africa.

Commenting on the opening, Raed Turjuman said, “We are pleased to present this new facility to Genesis customers and are confident that it will help create an even greater customer experience. Our new center is the first step in a strategic expansion plan that seeks to enhance our leadership and consolidate the brands we represent in the local market, which also includes the launch of a new showroom and maintenance center.”

He continued, “Our long-term vision revolves around providing models that are unrivaled in the market and delivering the highest level of customer satisfaction. We have allocated more than $50 million to invest in projects that enhance the customer experience, starting with high-end and comfortable facilities as well as customer service based on the values of attention, respect, and transparency.”

Omar Al Zubaidi commented, “We are delighted to be strengthening our partnership with Northern Gulf Trading Group and bolstering Genesis' capabilities in Kuwait with the launch of our new service center. The opening represents another milestone for Genesis in the region and showcases Genesis' commitment to providing high-end customer experiences that are unrivaled in the market."

The opening ceremony continued with a tour whereby guests were introduced to the center's facilities and equipment. The new space spans 12,000 square meters over four floors, which include the service center, the upper floor of the administration offices, the waiting room, and the hospitality area, while the lower floors are designated for parking.

The center reflects the values ​​of modern luxury and athletic elegance, as well as the dedication for quality and the utmost attention to detail that defines Genesis. The center excels with its modern and sophisticated architecture that combines simplicity and practicality, which is integrated with spacious areas with natural lighting thanks to the glass ceiling that extends over the entire area. The space also comes equipped with 15 workstations, with a capacity to service more than 1,000 cars per month.

The center also packs the latest integrated technologies, with more than 350 highly qualified staff members and experts. Supervised by a management team that holds many years of practical experience, the center follows the most effective systems and processes to ensure utmost accuracy and timeliness of services for customers. Northern Gulf Trading Group customers can book an appointment through the customer service center as needed.

The new service center will also provide services for electric cars in the future, representing an important leap in the strategy of Northern Gulf Trading Group, which seeks to achieve excellence in providing the infrastructure capable of meeting the future needs of customers.

Northern Gulf Trading Group also designated a spacious waiting room to provide customers with a luxurious experience, where dark colors are combined with contemporary furniture and integrated amenities to give the place an ambiance of luxury and warmth.

The administrative floor includes a library hall devoted to study and research, a meeting room equipped with advanced display technology, and a special training center that offers monthly training courses. All of which form part of Northern Gulf Trading Group’s endeavour to enrich the customer experience and enhance its reputation as one of the leading names in the field of customer service.