Skip to main content

Brand NewsBrand News

Genesis Marks its Second Year as the Official Partner of the Abu Dhabi HSBC Championship


Link to press kit here

ABU DHABI, United Arab Emirates, Jan. 19, 2023 Genesis enters its second year as the official vehicle sponsor of the Abu Dhabi HSBC Championship, held from January 19-22 at Yas Links Abu Dhabi.

In partnership with the Abu Dhabi Sports Council and the DP World Tour, Genesis and Juma Al Majid Est, the official distributor of Genesis in the region, will be providing a fleet of 40 cars to transport VIPs and players throughout the tournament.

Genesis’ brand presence will be visible throughout the course with several display stands, where spectators can experience Genesis vehicles, including the G70, G80, GV70, and GV80. Visitors may schedule a test drive and speak to a Genesis representative to learn more about the Genesis lineup. Fans will also have an opportunity to immerse themselves in the sport through golf simulator challenges and win exclusive gifts.

The first player to ace the 17th hole will receive a G70 Shooting Brake, which can also be seen on the Genesis hole-in-one stand.

“We are extremely delighted to enter the second year of our five-year sponsorship deal with Abu Dhabi HSBC Championship,” said Omar al Zubaidi, Head of Genesis Middle East & Africa. “Golf as a sport lies at the heart of the Genesis brand, and we look forward to continuing this second chapter of our partnership, while showcasing our unique brand experience for the duration of the tournament.”

The Abu Dhabi HSBC Championship is the first Rolex Series event of the 2023 DP World Tour Season, with the Genesis Scottish Open being the third, adding to the growing excitement for this season.

Ever since the brand’s inception, Genesis has taken a keen interest in golf. Genesis’ commitment to golf stems from the shared ideals of respect, integrity and excellence. The brand’s global golf platform currently includes three title sponsored tournaments and two vehicle sponsorships. Genesis uses its involvement with golf as a way to meaningfully engage with fans, players, caddies, and partners on the global level.