January 26th - February 3rd
GAME TIME FOR GENESIS IN ATLANTA
With the eyes of the world focused on Atlanta for the game of the year, Genesis continued to generate excitement, engaging football fans and auto enthusiasts across this great city. The cultural capital of the south proved to be the perfect stage as Genesis starred in multiple events from Super Bowl Live, the NFL House and Topgolf, to Phipps Plaza. Upping the ante during Big Game week, we added to the atmosphere with our latest offering, 2019 North American Car of the Year™ the Genesis G70, proving to be the definition of new luxury.
Super Bowl Live at Atlanta’s Centennial Olympic Park presented a special opportunity for NFL fans to experience the unique luxury of Genesis. Genesis indulged attendees with custom Super Bowl LIII branded leather luggage tags and fresh cups of coffee to warm them up while presenting the opportunity to explore the new G70.
The annual NFL House, hosted this year at historic downtown Atlanta’s premier event location, the elegant Southern Exchange, provided an exclusive venue for VIPs to take a break from the crowds. And a generous sampling of Genesis hospitality. Guests were treated to unrivaled luxury, including courtesy transportation service around Atlanta. Compliments of Genesis.
Genesis brought the VIP treatment to Topgolf’s new Alpharetta location. A destination featuring an innovative, fun experience, Topgolf is helping reinvent the game for golfers of all levels. And it’s a perfect fit for Genesis. Our event allowed players to experience the award-winning Genesis lineup—the new G70, the midsize G80, and our full-size flagship, the G90. Test drive participants were rewarded after their drive, receiving complimentary food and drinks and one-on-one time with a golf pro to help hone their game.
Genesis made a memorable impression at the southeast’s premier, upscale shopping destination, Phipps Plaza. We were onsite in the heart of Atlanta’s exclusive Buckhead district to wow luxury shoppers with our full fleet of vehicles available for test drives. In addition, NFL player signings engaged visitors, celebrating the Genesis NFL partnership.