SUV
Sedan
Our Vision and Mission
We strive to create the finest automobiles and related products and services for connoisseurs around the world and to make a positive difference to our customers’ lives.
We strive to create the finest automobiles and related products and services for connoisseurs around the world and to make a positive difference to our customers’ lives.
Our Way
Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.
Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.
Design
Athletic elegance
Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three word. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis. Design starts with the brand, design is the brand.
Genesis Design
TWO LINES
By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The two line architecture defines the side of every Genesis. Independent of what typology or product, the two lines will always be GENESIS.
At a Glance
Genesis Design
The Genesis signature Crest grill is inspired by the emblem’s crest, emphasizing the distinct identity of Genesis.
The Quad lights are inspired by the wings of the emblem. When viewed from the side, the iconic two lines clearly display the Genesis identity whether day or night.
A single line defines the side. We call this the Parabolic line and perfectly highlights the reductive design that elevates the purity of the Athletic Elegance design philosophy.
Inspired by Korean architecture, “Beauty of White Space” defines the interior design. Perfectly balancing personal space and state of the art technology.
Talking Design with Genesis CCO Luc Donckerwolke
-
WATCH THE FULL VIDEO
Models & Line-up
We constantly seek new avenues to create aspiring products through mindful innovation that connect our customers to the brand and the world.
We constantly seek new avenues to create aspiring products through mindful innovation that connect our customers to the brand and the world.
Discover Our Models
SPACE
SPACE
Genesis Space highlights the car as the hero and offers a variety of experiences including concept car exhibition, curation and test drive of Genesis vehicles.
OWNERSHIP
THE GENESIS DIFFERENCE
The Genesis ownership experience extends far and beyond the purchase date of your new vehicle. Enjoy the peace of mind that comes with our comprehensive warranty, complimentary services, and premium roadside assistance. This is luxury, your way.
Lifestyle Brand
Genesis provides new opportunities to create memorable moments both on the road and in our daily lives. The start of this relationship is an everlasting one and it is also the source of our inspiration and evolution.
Genesis provides new opportunities to create memorable moments both on the road and in our daily lives. The start of this relationship is an everlasting one and it is also the source of our inspiration and evolution.
Our Journey
Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.
Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.
Join Us
Join us in our Genesis journey as we continue to connect with our customers around the world.
