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GENESIS NEWS & EVENTSFrom vehicle announcements to special signature events, this page is your go-to resource for all the latest happenings from Genesis.
PRESENTING THE 2026 GV70
Experience the dominant stance and fine-tuned performance of the redesigned 2026 GV70. Available in two enticing styles–Standard and Sport–this iconic SUV makes a powerful statement that’s tailored to your tastes.
2025
GENESIS INVITATIONAL RETURNSThe Genesis Invitational is preparing to return for a new season of sensational golf. From celebrity athletes to elevated Korean hospitality to the latest Genesis vehicles, it’s the perfect fusion of sport and spectacle. 2025 tickets are available now. Get yours today.
GENESIS ORIGINALS
This year’s Genesis Originals ambassador program kicked off with a lavish evening in Bel Air where eight creators gathered to share their unique perspectives and talents. Learn more about who they are and their Genesis SUV.
2024 NYIAS CONCEPT CAR REVEAL
The air was full of anticipation at this year's New York International Auto Show where Genesis debuted their newest and most revolutionary concepts to date—the Genesis Neolun Concept and Genesis Magma Concepts.