MEET THE GENESIS ORIGINALS
Genesis is driven by a simple principle: boldly embrace originality. That’s why we have partnered with the following creators to lead our inaugural Genesis Originals ambassador program. Each of these culturemakers was matched with a Genesis SUV that reflects their unique personality and profession to help them exemplify what it means to be a one-of-a-kind original.
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Korean American celebrity chef and restauranteur Roy Choi is no stranger to elevating the ordinary. Credited as a major force behind the food truck movement, Choi has been paired with the Electrified GV70 to help him achieve his dream of feeding as many people as possible from all walks of life. EXPLORE THE ELECTRIFIED GV70ROY CHOI
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James Beard Winner. NYT Best Selling author. Lawyer. Mom. Joanne aka The Korean Vegan seemingly does it all. Millions of fans have fallen in love with her candidness as she shares delicious recipes and more. Joanne’s compassion paired with her work ethic are a perfect match for her GV60 which aims to deliver as much as she does. EXPLORE THE GV60JOANNE MOLINARO
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When you want to land on the best dressed list, you call Sam. This celebrity stylist has curated signature looks for Hollywood's top leading men. When he’s not scouring clothing racks, he is documenting his travels to far flung exotic locales. Like his GV80, Sam embodies the bold, daring spirit that epitomizes Genesis. EXPLORE THE GV80SAM SPECTOR
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Known for his luxurious urban interior designs, Bobby had years of experience in the creative and design field before starting his own brand. His discerning eye has the power to transform living spaces and improve lives. Much like his Electrified GV70, his designs reflect a stylish and original spirit that welcomes everyone. EXPLORE THE ELECTRIFIED GV70BOBBY BERK
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Much like his GV80, Paul exudes striking elegance wherever he goes. Creating inspiring content is his passion, and his enduring career in fashion and beauty is a testament to his originality. As a featured lifestyle expert on networks around the globe, he knows exactly what it means to embrace the inspirational spirit of Genesis. EXPLORE THE GV80PAUL WHARTON
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Venezuelan-born Anabelle has always been drawn to the entertainment industry. As an influencer, her content is full of inspiring ideas, whether she’s talking about fashion, beauty, or places. Outfitted in the stunning GV70, she is ready to encourage folks everywhere to create bold original experiences for themselves. EXPLORE THE GV70ANABELLE BLUM
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There may be a lot of make-up artists, but there is only one Sir John. This Original has honed his craft on the most iconic faces in fashion and entertainment, including Queen Bey herself. Much like his GV80, he’s a dynamic force with an unstoppable spirit. His legacy of creating visionary looks has him setting new global beauty standards. EXPLORE THE GV80SIR JOHN
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At the intersection of photography and visual storytelling you’ll find Mark Clennon—a genius behind the camera who embodies the Genesis spirit of Originality. Both Mark’s images and his GV70 capture a multifaceted sense of nuance, while bringing out joy and originality to those around them. EXPLORE THE GV70MARK CLENNON
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