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Concept Car
Concept Car
The Genesis Neolun Concept is parked with its lights on, facing right on a wide floor. Behind it, the sky and sea blend ash and blue colors. The Genesis Neolun Concept is parked with its lights on, facing right on a wide floor. Behind it, the sky and sea blend ash and blue colors.

GENESIS Neolun
Concept GENESIS Neolun
Concept

A side image of the parked Genesis Neolun Concept on a wide floor is shown, with the car facing left. Behind it, the sky is dark but illuminated by a soft light. A side image of the parked Genesis Neolun Concept on a wide floor is shown, with the car facing left. Behind it, the sky is dark but illuminated by a soft light.
The harmony of dynamic vitality and elegance The harmony of dynamic vitality and elegance

The Genesis Neolun Concept, meaning 'The New Moon', embodies humanity's longstanding fascination with the moon and the dynamic vitality of its ever-rising presence. In the era of electrification, we persist in advancing technologies aligned with Genesis design philosophy and inspired by the future.

*All design, colors, features, and specifications in this content are for illustration only. Concept vehicle shown and not available for sale.

New Era of Genesis

Genesis endeavors to provide a vehicle experience that transcends mere transportation, aiming to offer a thoughtful journey within its confines. This indicates a new direction for your overall travel experience, showcasing future luxury in a unique style that boldly moves beyond the present without hesitation.

The night view of Seoul reflected on a moon jar is seen, overlapping with the two-line design of Genesis. A parked Genesis Neolun Concept is shown, with a brightly colored sky blending various colors in the background.
Exterior

Timeless beauty

Timeless beauty

Following the Reductive Design philosophy, Genesis prioritizes essential elements to achieve elegance and purity through perfect proportions and meticulous details. The Neolun Concept embodies this philosophy with its Midnight Black & Majestic Blue Two-tone color, drawing inspiration from Korea's serene nights. It ensures a bold presence matched with understated sophistication.

The Genesis Neolun Concept is parked diagonally with its lights on.
The Genesis Neolun Concept is parked diagonally with its lights on.
Fender Volume highlights its immaculate silhouette. The minimalistic body, with only the most essential elements remaining, further accentuates the seamless blend of panels and creases. image 1
Two-line Lamps extend seamlessly from the headlights to the side repeaters and tail lamps, embodying a design philosophy that prioritizes infinite scalability and potential for evolution. The complete lack of parting lines evoke a sense of haute couture craftsmanship. image 0
The Genesis Neolun Concept is parked diagonally with its lights on.
The right front of the parked Genesis Neolun Concept with its lights on is shown.
The Genesis Neolun Concept is parked diagonally with its lights on.
Fender Volume highlights its immaculate silhouette. The minimalistic body, with only the most essential elements remaining, further accentuates the seamless blend of panels and creases.
The right front of the parked Genesis Neolun Concept with its lights on is shown.
Two-line Lamps extend seamlessly from the headlights to the side repeaters and tail lamps, embodying a design philosophy that prioritizes infinite scalability and potential for evolution. The complete lack of parting lines evoke a sense of haute couture craftsmanship.
Interior

An Exclusive Suite

An Exclusive Suite

The interior of the Genesis Neolun Concept is delicately designed to complement the electrification model. Tailored for luxury lifestyles, the design reflects the concept of 'the beauty of space,' drawing inspiration from traditional Korean aesthetics.

The driver's seat of the Genesis Neolun Concept is shown. The driver's seat of the Genesis Neolun Concept is shown.

The interior of the Genesis Neolun Concept is delicately designed to complement the electrification model. Tailored for luxury lifestyles, the design reflects the concept of 'the beauty of space,' drawing inspiration from traditional Korean aesthetics.

B-Pillarless Door showcases Genesis' commitment to providing a welcoming and effortless experience for its passengers. As the B-pillarless coach door of the Genesis opens, it reveals a spacious interior, designed to streamline the boarding and disembarking process.

B-Pillarless Door showcases Genesis' commitment to providing a welcoming and effortless experience for its passengers. As the B-pillarless coach door of the Genesis opens, it reveals a spacious interior, designed to streamline the boarding and disembarking process.

The Genesis Neolun Concept's interior is viewed from the side, with the front seat turned to face the rear seat. The Genesis Neolun Concept's interior is viewed from the side, with the front seat turned to face the rear seat.

Seats & Materials are embellished in Royal Indigo cashmere and Purple Silk leather, and come together to elevate the comforting ambiance of the cabin. The combination of soft, warm cashmere and matte leather dyed with Korean natural pigments, accented with translucent materials and real aluminum garnishes create an unsuspecting harmony. The dark-colored real wood is used on the flooring to further enhance the experience.

Seats & Materials are embellished in Royal Indigo cashmere and Purple Silk leather, and come together to elevate the comforting ambiance of the cabin. The combination of soft, warm cashmere and matte leather dyed with Korean natural pigments, accented with translucent materials and real aluminum garnishes create an unsuspecting harmony. The dark-colored real wood is used on the flooring to further enhance the experience.

The rear seat of the Genesis Neolun Concept is shown. The rear seat of the Genesis Neolun Concept is shown.

Swiveling Seat is capable of rotating 180 degrees, allowing you to freely adjust the front row seats in any desired direction depending on the situation.

Swiveling Seat is capable of rotating 180 degrees, allowing you to freely adjust the front row seats in any desired direction depending on the situation.

The front seat of the Genesis Neolun Concept is rotated 180 degrees, with a large display activated behind it. The front seat of the Genesis Neolun Concept is rotated 180 degrees, with a large display activated behind it.

convergence of technology
and design

convergence of technology
and design

The convergence of technology and design suggests a whole new level of luxury, helping passengers recharge and make the transportation experience truly special. The convergence of technology and design suggests a whole new level of luxury, helping passengers recharge and make the transportation experience truly special.

Inside the Genesis Neolun Concept, a close-up reveals the crystal sphere speaker, while the window frames a view of a purple lake and a star-filled sky outside.
Sound Architecture  is designed to create a 3D audio experience reminiscent of a concert hall, with strategically placed speakers. The iconic 'Crystal Sphere' acts as both an artistic centerpiece and a hi-fi tweeter speaker, harmonizing technology with elegance.
The floor between the front and rear seats inside the Genesis Neolun Concept is shown.
Ondol,  heating system inspired by Korea's traditional underfloor heating, has been carefully installed. With low-power radiant heating film set up, we aim to enhance heating efficiency while providing customers with an experience reminiscent of a luxurious lounge.
The large display, located at the front interior of the Genesis Neolun Concept and accompanied by a crystal sphere speaker and several buttons, is showcased. It displays a scene of a purple lake under a star-filled sky.
Adjustable Display  moves vertically, seamlessly integrating into the dashboard while driving to optimize voice command recognition and navigation functionality. When the vehicle is stationary, you can indulge in a full entertainment experience on the 24.6-inch display.
Rear display and front seat main display visible inside the Genesis Nelun Concept, with a view from the rear seat towards the front seats.
Rear-seat Flexible Display  unfolds from the ceiling to the bottom, creating a luxurious atmosphere akin to watching from a private theater.
A close-up of the steering wheel inside the Genesis Neolun Concept is shown, with 'N' under two arrows pointing in opposite directions and 'P' under a downward-pointing arrow.
Rotating Column Type Shift-by-wire  has been integrated seamlessly into the steering wheel to prioritize safety and offer superior aesthetics. The driver-centric, intuitive interface remains at 12 o'clock when parked and shifts to 2 o'clock upon engine ignition.
Inside the Genesis Neolun Concept, a close-up reveals the crystal sphere speaker, while the window frames a view of a purple lake and a star-filled sky outside.
Sound Architecture  is designed to create a 3D audio experience reminiscent of a concert hall, with strategically placed speakers. The iconic 'Crystal Sphere' acts as both an artistic centerpiece and a hi-fi tweeter speaker, harmonizing technology with elegance.
The floor between the front and rear seats inside the Genesis Neolun Concept is shown.
Ondol,  heating system inspired by Korea's traditional underfloor heating, has been carefully installed. With low-power radiant heating film set up, we aim to enhance heating efficiency while providing customers with an experience reminiscent of a luxurious lounge.
The large display, located at the front interior of the Genesis Neolun Concept and accompanied by a crystal sphere speaker and several buttons, is showcased. It displays a scene of a purple lake under a star-filled sky.
Adjustable Display  moves vertically, seamlessly integrating into the dashboard while driving to optimize voice command recognition and navigation functionality. When the vehicle is stationary, you can indulge in a full entertainment experience on the 24.6-inch display.
Rear display and front seat main display visible inside the Genesis Nelun Concept, with a view from the rear seat towards the front seats.
Rear-seat Flexible Display  unfolds from the ceiling to the bottom, creating a luxurious atmosphere akin to watching from a private theater.
A close-up of the steering wheel inside the Genesis Neolun Concept is shown, with 'N' under two arrows pointing in opposite directions and 'P' under a downward-pointing arrow.
Rotating Column Type Shift-by-wire  has been integrated seamlessly into the steering wheel to prioritize safety and offer superior aesthetics. The driver-centric, intuitive interface remains at 12 o'clock when parked and shifts to 2 o'clock upon engine ignition.
Vision

Vision Becomes Reality

Vision Becomes Reality

At the core of every innovation is our steadfast commitment to provide our owners with more than just functional convenience; Genesis aim to offer emotional solace throughout their journeys, transcending time and space.

The rear of the Genesis Neolun Concept with its lights on is shown, with a cloudy sky in the background. To the left, there is an airplane. The rear of the Genesis Neolun Concept with its lights on is shown, with a cloudy sky in the background. To the left, there is an airplane.
The rear of the Genesis Neolun Concept with its lights on is shown, with a cloudy sky in the background. To the left, there is an airplane. The rear of the Genesis Neolun Concept with its lights on is shown, with a cloudy sky in the background. To the left, there is an airplane.
With a bold and progressive attitude deeply ingrained in our Distinctly Korean DNA, we continually push boundaries and explore new frontiers.