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    2026 Genesis Championship winner Yuto Katsuragawa poses with the trophy alongside event officials on the golf course.2026 Genesis Championship winner Yuto Katsuragawa poses with the trophy alongside event officials on the golf course.
    Press Release2026.10.25
    YUTO KATSURAGAWA TRIUMPHS AT 2026 GENESIS CHAMPIONSHIP

    Yuto Katsuragawa won the 2026 Genesis Championship with a score of 13-under 271, earning $680,000 and a GV80 Hybrid model.

    Six Genesis Magma Racing drivers in racing suits pose in front of a "Signed for 2027" display ahead of the FIA WEC season.Six Genesis Magma Racing drivers in racing suits pose in front of a "Signed for 2027" display ahead of the FIA WEC season.
    Press Release2026.10.21
    GENESIS MAGMA RACING CONFIRMS DRIVERS FOR 2027 FIA WEC SEASON

    Genesis Magma Racing retained all six drivers for the 2027 FIA WEC season, building on its debut with the GMR-001 Hypercar.

    A scene from Flesh Impact showing an older Marilyn Monroe in profile under dramatic lighting.A scene from Flesh Impact showing an older Marilyn Monroe in profile under dramatic lighting.
    Press Release2026.10.07
    GENESIS-SUPPORTED FILM ‘FLESH IMPACT’ TO PREMIERE AT BUSAN FILM FESTIVAL

    Marking Marilyn Monroe’s centennial, the short film reimagines her life and legacy through a new perspective.

    A still from the film The Intern showing a man in the driver’s seat of a Genesis GV80.A still from the film The Intern showing a man in the driver’s seat of a Genesis GV80.
    Press Release2026.09.27
    GENESIS MAGMA RACING LEAVES JAPAN ENCOURAGED DESPITE DISAPPOINTMENT

    Genesis Magma Racing showed strong pace at the 6 Hours of Fuji but missed out on points after late-race penalties.

    A large-scale sculpture by Liu Wei installed between the columns of The Metropolitan Museum of Art facade.A large-scale sculpture by Liu Wei installed between the columns of The Metropolitan Museum of Art facade.
    Press Release2026.09.18
    GENESIS CELEBRATES THE GENESIS FACADE COMMISSION: LIU WEI, SPECULATION AT THE MET

    The Genesis–The Met partnership exhibition has opened, featuring four new works by artist Liu Wei.

    Genesis Magma Racing’s orange GMR-001 Hypercar racing beneath a Texas flag.Genesis Magma Racing’s orange GMR-001 Hypercar racing beneath a Texas flag.
    Press Release2026.09.07
    Genesis Magma Racing Takes Best WEC Result at Lone Star Le Mans

    Genesis Magma Racing finished seventh at Lone Star Le Mans, securing its best WEC result and second points finish.

    Front three-quarter view of the dark green Genesis Magma GT Concept under studio lighting.Front three-quarter view of the dark green Genesis Magma GT Concept under studio lighting.
    Press Release2026.09.03
    Genesis Magma GT Concept Secures Silver at 2026 IDEA Awards

    Genesis Magma GT Concept won Silver in the 2026 IDEA Awards Automotive & Transportation category.

    E-pit Charing StationE-pit Charing Station
    Press Release2026.09.01
    Genesis Launches “E-pit Charging Promotion”

    This promotion eases charging costs for new Genesis EV buyers, delivering a more convenient EV ownership experience.

    Genesis GV90 Neolun First EditionGenesis GV90 Neolun First Edition
    Press Release2026.08.19
    A NEW ICON’S ARRIVAL, GENESIS UNVEILS GV90 FLAGSHIP SUV

    The GV90 is Genesis' first full-sized flagship SUV production model, symbolizing the marque's elevated hospitality ...

    Genesis GV80 Hybrid drivingGenesis GV80 Hybrid driving
    Press Release2026.08.13
    GENESIS UNVEILS NEXT-GEN HYBRID SYSTEM ENGINEERED FOR EV-LIKE DRIVING EXPERIENCE

    First HMG hybrid system to feature a liquid-cooled hybrid battery will debut in GV80 Hybrid scheduled to launch next month