From K-Pop costumes to K-drama props and posters, alongside photography, sculpture, fashion, video and pop culture ephemera, the exhibition invites visitors to delve into the phenomenon known as 'Hallyu' – meaning 'Korean Wave'. Hallyu rose to prominence in the late 1990s, rippling across Asia before reaching all corners of the world and challenging the currents of global pop culture today.

What you see is the unseen / Chandeliers for Five Cities by Kyungah Ham © Kyungah Ham. Courtesy of the artist and Kukje Gallery. Photo: Chunho An

Genesis was born in Seoul and inspired by the very best of Korean culture to create a new automotive luxury experience. We take great pride in our roots, and Korean principles guide our approach to service, design and engineering. We are equally proud to be supporting this landmark exhibition.