Grey Electrified GV70 parks in the snow in front of hotel

Genesis Events

Experience Genesis first hand

A Genesis test drive near you

Wherever you are, there will be a test drive near you. From the stunning Genesis Studio in Zurich to Genesis Experience Days across Switzerland to our Genesis Mobile Lounge, you can test the latest models at selected locations across Switzerland. Book your Genesis test drive at one of our events now. We look forward to welcoming you.

Upcoming events

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White GV80 and a woman in front of a hotel at the Genesis Experience Days 2022

Genesis Experience Days

As part of our brand promise «We Come To You», discover Genesis at one of our Genesis Experience Day events taking place at selected hotels and resorts across Switzerland. Discover the Genesis Difference. Book a driving experience with your preferred Genesis model at a location and time that suits you. Our Genesis Personal Assistants look forward to hosting you and diving into the world of Genesis with you. Before your drive, our Genesis Personal Assistant will answer any questions you may have. Experience Genesis for yourself and decide for yourself. It’s about time.

Two golfers on a golf course next to two Genesis cars at the Genesis Scottish Open

Genesis Golf Sponsoring 

Genesis supports prestigious golf events around the world, bringing together some of the most renowned and dedicated athletes. Join us in celebrating athletic and automotive excellence.

Genesis sponsoring

Genesis at White Turf

Exquisite dishes and exclusive test drives: As the main sponsor at the White Turf horse race in St. Moritz, Genesis offered Korean son-nim hospitality and presented the diversity of its ultra-modern product range.


Snow Golf Days 2025

Genesis is the proud presenting partner of the Snow Golf Days in St. Moritz. From the 5th to the 7th of February, Golfers can enjoy a nine hole golf course on the frozen lake of St. Moritz. This is a uniquely memorable opportunity to aim for the whites rather than the greens. Whilst there, visitors will also have the opportunity to test drive the latest Genesis models in this beautiful alpine town.

Golfer outdoor playing snow golf
Genesis GV60 from the front on a road


Goodwood Festival of Speed

Held in the beautiful parkland surrounding Goodwood House, Genesis returns to the Festival of Speed, the world's most glamorous automotive summer event. Experience the Genesis Difference for yourself, be amongst the first to witness exclusive debuts and feel the thrill of the famous Hill Climb.