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Brand NewsBrand News
GENESIS GV60 WINS 2022 RED DOT AWARD FOR PRODUCT DESIGN
2022.04.08
Dubai, United Arab Emirates β February, 2022:
Genesis announced the GV60, the brandβs first model powered by dedicated EV platform, won a prestigious honor at this yearβs Red Dot Award: Product Design 2022 in the cars and motorcycles category.
Red Dot, established in 1955 and organized every year by Design Zentrum Nordrhein Westfalen in Germany, is among the worldβs most renowned design competitions alongside iF and IDEA. Each year, Red Dot awards are bestowed in three disciplines: product design, brands and communication design, and design concept.
The Genesis GV60 embodies the brandβs vision for electrification and its design philosophy of Athletic Elegance with the signature Two Lines. The Two-Lines headlamps perfectly complement the carβs refined yet voluminous body, with the clamshell hood adding sleekness. The body surfacing is seamless and minimalistic, yet the sculpted curves and wide stance give the vehicle a muscular look. The coupΓ© silhouette, streamlined from the hood to the spoiler, solidifies a more athletic profile with a short overhang and a long wheelbase measuring 2,900 millimeters.
The spacious and comfortable interior exemplifies Genesisβ design ethos, called the Beauty of White Space, and innovative technologies reinforce the vehicleβs allure. The Crystal Sphere is one of its most compelling design elements β not only is it aesthetically beautiful, but it also helps the driver bond with the car by creating an atmosphere of futuristic mobility. When the GV60 is turned off, the Crystal Sphere activates the mood lights. When itβs ready to drive, the sphere rotates and the Shift-By-Wire (SBW) system appears.
βThe GV60 is a significant model for Genesis,β said a Genesis spokesperson. βItβs the first vehicle reflecting the vision for electrification that we announced last year. It showcases the elegance of Genesis in its own way β the blending of art and technology into the epitome of a high-tech global luxury experience for our customers. Todayβs award is the fruit of the passion and dedication of our designers and engineers, of their determination to make a dream come true.β
Genesis has been recognized with numerous Red Dot awards over the years. Most recently, in 2021, the Genesis X Concept car earned βbest of the bestβ honors in the design concept category. My Genesis App was designated as a winner in the brands and communication category. In 2020, Genesis took away four Red Dot awards for interface, retail and spatial communication design.
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