Black Genesis Neolun Concept SUV from the front with the sea in the background

Concept car

Genesis Neolun Concept

  • Concept car shown - not for sale across the UK, Northern Ireland or the EU.

Vision

The harmony of dynamic vitality and elegance

The Genesis Neolun Concept, meaning 'The New Moon,' embodies humanity's longstanding fascination with the moon and the dynamic vitality of its ever-rising presence. In the era of electrification, we persist in advancing technologies aligned with Genesis design philosophy and inspired by the future.

Genesis Neolun concept SUV exterior side view
Genesis Neolun Concept SUV in front of the coast exterior front view

Vision

New era of Genesis

Genesis endeavors to provide a vehicle experience that transcends mere transportation, aiming to offer a thoughtful journey within its confines. This indicates a new direction for your overall travel experience, showcasing future luxury in a unique style that boldly moves beyond the present without hesitation.

Timeless beauty

Following the Reductive Design philosophy, Genesis prioritizes essential elements to achieve elegance and purity through perfect proportions and meticulous details. The Neolun Concept embodies this philosophy with its Midnight Black & Majestic Blue Two-tone color, drawing inspiration from Korea's serene nights.

Genesis Vision SUV Neolun concept stands on runway with aeroplane in the background - rear side view
Genesis Vision Neolun Concept exterior front side

Exterior

Fender volume

Highlights its immaculate silhouette. The minimalistic body, with only the most essential elements remaining, further accentuates the seamless blend of panels and creases.

Genesis Vision Neolun Concept exterior front side

Two-line lamps

Extend seamlessly from the headlights to the side repeaters and tail lamps, embodying a design philosophy that prioritizes infinite scalability and potential for evolution. The complete lack of parting lines evokes a sense of haute couture craftsmanship.

Black Genesis Neolun Concept SUV from the front

An exclusive suite

The interior of the Genesis Neolun Concept is delicately designed to complement the electrification model. Tailored for luxury lifestyles, the design reflects the concept of 'the beauty of space,' drawing inspiration from traditional Korean aesthetics.

Genesis SUV Neolun concept interior in purple  sideview doors open
Genesis Vision SUV Neolun Concept - indoor front view of steering wheel and dashboard

Interior

B-pillarless coach door

Showcases Genesis' commitment to providing a welcoming and effortless experience for its passengers. As the B-pillarless coach door of the Genesis opens, it reveals a spacious interior, designed to streamline the boarding and disembarking process.

Genesis Neolun concept sideview doors open

Seats & materials

They are embellished in Royal Indigo cashmere and Purple Silk leather and come together to elevate the comforting ambiance of the cabin. The combination of soft, warm cashmere and matte leather dyed with Korean natural pigments, accented with translucent materials and real aluminum garnishes create an unsuspecting harmony. The dark-colored real wood is used on the flooring to further enhance the experience.

Purple rear seats of the Genesis Neolun Concept SUV

Swiveling seat

Is capable of rotating 180 degrees, allowing you to freely adjust the front row seats in any desired direction depending on the situation.

Genesis SUV Neolun concept interior in purple  sideview doors open

Convergence of technology and design

The convergence of technology and design suggests a whole new level of luxury, helping passengers recharge and make the transportation experience truly special. 

Genesis Vision SUV Neolun Concept - indoor front view of steering wheel and dashboard
Genesis SUV Neolun Concept - indoor backseat screens

Technology

Sound architecture

Is designed meticulously to create a three-dimensional audio experience reminiscent of a concert hall, with strategically placed speakers. The iconic 'Crystal Sphere' acts as both an artistic centerpiece and a high-fidelity tweeter speaker. By blending cutting-edge technology with exquisite aesthetics, Genesis delivers sensory delight.

Genesis Vision Neolun concept dashboard

Ondol

A new heating system inspired by Korea's traditional underfloor heating has been carefully installed. With the low-power radiant heating film in various positions inside the vehicle, we aim to enhance heating efficiency while providing customers with a new experience reminiscent of a luxurious lounge infused with Korean traditional culture, enriching their valuable journeys.

Genesis Vision SUV Neolun concept - purple seats side view

Adjustable display

Can move vertically, seamlessly integrating into the dashboard while driving to optimize voice command recognition and navigation functionality. When the vehicle is stationary, you can indulge in a full entertainment experience on the expansive 24.6-inch display.

Genesis Vision Neolun concept dashboard

Rotating column type shift-by-wire

Has been integrated seamlessly into the steering wheel. By merging the rotary column-type SBW with the steering wheel, we introduced an intuitive interface that remains at 12 o'clock during parking and shifts to 2 o'clock upon engine ignition. This driver-centric UX prioritizes safety and offers superior aesthetics.

Genesis Vision SUV Neolun Concept - detail of steering wheel rotating column

Rear-seat flexible display

Rear display and front seat main display visible inside the Genesis Nelun Concept, with a view from the rear seat towards the front seats.

Genesis SUV Neolun Concept - indoor backseat screens
Genesis Vision SUV Neolun concept stands on runway with aeroplane in the background - rear side view

Vision

Vision becomes reality

At the core of every innovation is our steadfast commitment to provide our owners with more than just functional convenience; Genesis aims to offer emotional solace throughout their journeys, transcending time and space.

 

With a bold and progressive attitude deeply ingrained in our Distinctly Korean DNA, we continually push boundaries and explore new frontiers.