10 Shades of Culture: A Decade of Genesis Colours Inspired by Korean Roots
Celebrating 10 Years of Genesis Design Excellence
Genesis celebrates its 10th anniversary — a decade of innovation rooted in Korean culture. To mark the milestone, we revisit ten iconic colours inspired by Korea’s landscapes, traditions, and artistry.
A Palette of Heritage and Innovation
For Genesis, colour is more than a design choice — it is a language of culture and emotion. Every shade tells a story, paying tribute to Korean roots while embodying the spirit of modern luxury
Discover the 10 shades that define our journey.
Crane White
Inspired by the crane, a revered symbol in Korea representing nobility, sanctity and longevity, the pearlescent white that clads the exterior of the X Convertible Concept exudes purity and elegance.
It’s a sophisticated choice for a luxury convertible, hinting at grace and timeless appeal.
The X Convertible Concept in Crane White
Cranes symbolize nobility, sanctity and longevity in Korea.
Giwa Navy
This deep navy hue, used in the interior of the X Convertible Concept, takes its name from “giwa,”
the distinctive dark roof tiles found on traditional Korean houses known as “hanok“. The color embodies the classic and serene aesthetic of Korean architecture, bringing a sense of calm and rootedness to the interior space.
The interior of the X Convertible Concept in Giwa Navy.
Traditional Korean roof tiles, called "giwa"
Dancheong Orange
A vibrant orange used as an interior accent in the X Convertible Concept,
Dancheong Orange draws its inspiration from dancheong, which are the
elaborate and beautifully colorful patterns that adorn traditional Korean
temples and palaces. This energetic shade signifies intricate beauty and
cultural artistry, adding a dynamic touch to the luxurious cabin.
Accents in the interior of the X Convertible Concept in Dancheong Orange.
The underside of the roofs of Changdeokgung Palace in Seoul’s Jongno District are painted with traditional Korean dancheong motifs which typically include vibrant orange accents.
Inje Green
This metallic emerald green shade, used for the exterior of the X Speedium Coupe Concept, is
named after Inje County in Gangwon Province. This region is renowned for its mountains and is
home to a prominent circuit, Inje Speedium, where Genesis designers can really let loose on the
racetrack. The belief that the pleasure of driving should be eternally pursued even in the era of
electrification is reflected in the concept’s design. The choice of exterior color and its name were
chosen with the same philosophy.
The X Speedium Coupe Concept in Inje Green.
Green forested hills surround Inje Speedium in Inje County, Gangwon Province, Korea.
Signature Orange Color of Genesis Magma Program
This signature color for Genesis’ upcoming Magma model references Korea’s volcanic landscape, symbolizing the emotion, passion and vibrancy of the nation’s culture. Genesis Chief Creative Officer Luc Donckerwolke said of it, “The color symbolizes the self-confident and passionate attitude of Korea. There is a quiet, efficient, disciplined and humble first impression soon contrasted by a high-performing and extroverted attitude. The orange shade was first used on the GV80 Coupe Concept. After that, it was used for all performance concepts like the X Gran Berlinetta, the G70 Track Taxi Nordschleife, the G80 Magma Special and others. Over time it has become a powerful statement of intent for the brand’s foray into high-performance vehicles. This idea is embodied in the Genesis Magma model, the first of which, the GV60 Magma, will soon be released. The same color is also used for the livery of Genesis Magma Racing, Genesis’ endurance racing team. The team will make its debut at the 2026 World Endurance Championship (WEC) and 2027 International Motor Sports Association (IMSA) SportsCar Championship in the Hypercar class with its GMR-001 Hypercar.
Genesis Magma concepts in their signature orange color.
Hot magma flows down a volcano in a scorching stream of lava.
Hallasan Green
This striking exterior color, available on production models* like the G90, the G80 and the G70 Shooting Brake, is a direct tribute to Mount Halla, the majestic shield volcano on Jeju Island and Korea’s tallest mountain. This special color was developed as a deep, grayish green. During development, the focus was on achieving a hue that sits between blue and green, evoking the unique atmosphere of Jeju Island, where the blue sea, lush greenery and black basalt coexist in harmony. The color is a testament to the brand’s commitment to showcasing the beauty of its homeland in a tangible way.
Genesis Electrified G80
Majestic Mount Halla’s peak with the crater lake called Baengnokdam
Midnight Black and Majestic Blue
The Neolun Concept
Part of the two-tone exterior on the Neolun Concept, the two colors of Midnight Black and Majestic Blue are inspired by Korea’s serene nights. Together they evoke a sense of calm sophistication and bold presence, much like the quiet beauty of the Korean night sky. The deep hue of Majestic Blue completes the Neolun Concept’s dual-tone exterior. It adds a layer of depth and understated luxury, emphasizing the concept’s refined character.
Royal Indigo Cashmere and Purple Silk Leather
The Neolun Concept combines Royal Indigo cashmere with Purple Silk leather, accented by natural Korean pigments and fine materials — a tribute to traditional craftsmanship. As Genesis enters its next decade, these colours symbolise a deep connection to Korean heritage, bringing cultural richness to every vehicle.
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Colour availability may vary by region.
Mount Halla by Jeju Special Self-Governing ProvinceRed-crowned cranes by Klub Books on Pexels
Dancheong motifs by William Warby on Pexels
Inje Speedium by Inje Speedium
Magma by Björn Austmar Þórsson on Pexels
