This striking exterior color is a direct tribute to Mount Halla, the majestic shield volcano on Jeju Island and Korea’s tallest mountain. This special color was developed as a deep, grayish green. During development, the focus was on achieving a hue that sits between blue and green, evoking the unique atmosphere of Jeju Island, where the blue sea, lush greenery and black basalt coexist in harmony. The color is a testament to the brand’s commitment to showcasing the beauty of its homeland in a tangible way.

Inspired by the crane, a revered symbol in Korea representing nobility, sanctity and longevity, the pearlescent white that clads the exterior of the X Convertible Concept exudes purity and elegance.

It’s a sophisticated choice for a luxury convertible, hinting at grace and timeless appeal.

This deep navy hue, used in the interior of the X Convertible Concept, takes its name from “giwa,”

the distinctive dark roof tiles found on traditional Korean houses known as “hanok“. The color embodies the classic and serene aesthetic of Korean architecture, bringing a sense of calm and rootedness to the interior space.

A vibrant orange used as an interior accent in the X Convertible Concept,

Dancheong Orange draws its inspiration from dancheong, which are the

elaborate and beautifully colorful patterns that adorn traditional Korean

temples and palaces. This energetic shade signifies intricate beauty and

cultural artistry, adding a dynamic touch to the luxurious cabin.

This metallic emerald green shade, used for the exterior of the X Speedium Coupe Concept, is

named after Inje County in Gangwon Province. This region is renowned for its mountains and is

home to a prominent circuit, Inje Speedium, where Genesis designers can really let loose on the

racetrack. The belief that the pleasure of driving should be eternally pursued even in the era of

electrification is reflected in the concept’s design. The choice of exterior color and its name were

chosen with the same philosophy.