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The perfect balance between Athletic and Elegance defines Genesis' design experience, just like the preparation of a memorable dish.
By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The distinctive Two Lines serve as the signature marking of the Genesis design.
The shape of the signature Crest Grille is the heart of the Genesis emblem
The distinctive quad lights combine with the Crest Grille to echo the logo. They lead into the iconic two lines of light that identify a Genesis, day or night.
The contours of Genesis bodywork are described by arcing Parabolic Lines. These create a dynamic tension that embodies Athletic Elegance.
Inspired by a hallmark of Korean design, “Beauty of White Space” defines interior design: Perfectly balancing personal space and state-of-the-art technology.
Genesis Chief Creative Officer Luc Donckerwolke explains how he draws on his wealth of experiences for inspiration to bring Athletic Elegance to life.
"Our approach was defined by ‘the design is the brand, and the brand is the design’ ... we wanted to have a consistent approach all the way through from the first sketch to the product on the road."
Chief Creative Officer