Athletic Elegance
By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The distinctive Two Lines serve as the signature marking of the Genesis design.
Audacious, progressive, distincly Korean
The perfect balance between Athletic and Elegance defines Genesis' design experience, just like the preparation of a memorable dish.
Signature design elements
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Crest grill
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Quad lamps
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Parabolic lines
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Beauty of white space
Crest grille
The shape of the signature Crest Grille is the heart of the Genesis emblem.
Quad lamps
The distinctive quad lights combine with the Crest Grille to echo the logo. They lead into the iconic two lines of light that identify a Genesis, day or night.
Parabolic lines
The contours of Genesis bodywork are described by arcing Parabolic Lines. These create a dynamic tension that embodies Athletic Elegance.
Beauty of white space
Inspired by a hallmark of Korean design, “Beauty of White Space” defines interior design: Perfectly balancing personal space and state-of-the-art technology.
Experience athletic elegance
Elevating Automotive Design
With Luc Dockerwolke
Genesis Chief Creative Officer Luc Donckerwolke explains how he draws on his wealth of experiences for inspiration to bring Athletic Elegance to life.
Consistent design
"Our approach was defined by ‘the design is the brand, and the brand is the design’ ... we wanted to have a consistent approach all the way through from the first sketch to the product on the road."
