Every Genesis comes with five years' peace of mind included. Our comprehensive care plan includes warranty2, scheduled services, roadside assistance3 and courtesy cars.
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Different. Better
About Genesis
Distinctly Korean
Founded in Seoul, we set out to rewrite the experience of buying and owning a premium car. At the heart of this is the very Korean idea that you are more than our customer, you are our son-nim (손님), our cherished guest.
Visionary Thinking
Redefining expectations
The experience of buying and owning a Genesis is as important as the car's design and performance. By being respectful and attentive we aim to exceed your expectations, to make owning a Genesis a pleasure from the outset.
Comprehensive care as standard
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5 Year Care Plan¹
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Genesis Personal Assistance
At the heart of the Genesis experience are our Genesis Personal Assistants, who support you throughout your purchase journey. They are focused on your needs, from arranging a test drive, to choosing, buying your Genesis.
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Every Genesis comes with five years' peace of mind included. Our comprehensive care plan includes warranty2, scheduled services, roadside assistance3 and courtesy cars.
LEARN MORE -
At the heart of the Genesis experience are our Genesis Personal Assistants, who support you throughout your purchase journey. They are focused on your needs, from arranging a test drive, to choosing, buying your Genesis.
LEARN MORE
An Individual Experience
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Genesis Studio
Discover Genesis in these welcoming, unpressurised environments. Explore the models up close and meet our friendly team.
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Genesis Test Drive Events
Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.
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Discover Genesis in these welcoming, unpressurised environments. Explore the models up close and meet our friendly team.
LEARN MORE -
Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.
LEARN MORE
Intelligent innovation
Cutting edge Technology
At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.
The Genesis Fleet
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GenesisThe G70
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GenesisThe GV60
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GenesisThe GV70
Experience the Genesis models
AWARD-WINNING QUALITY AND PERFORMANCE
SWISS CAR OF THE YEAR 2023
We are very honoured to be named Swiss Car of the Year. In Switzerland's most important car award, the GV60 scored highly for comfort and innovation.
Design Philosophy
From the two-line lighting to the parabolic roofline, the Genesis design philosophy is to find the purest expression of athletic elegance for each model. This can be best appreciated in our concept models where we identify our future direction in terms of proportion, line and design detail.
Electric Promise
For a sustainable future
From 2025, all new Genesis cars will be fully electric. We are also committed to achieving carbon neutrality by 2035.
The first Korean pop culture exhibition
Hallyu! The Korean Wave
Hallyu! The Korean Wave opened on 24th September 2022 at the V&A Museum in London. It is the first major exhibition of its kind on a global level to celebrate the colourful and dynamic popular culture of South Korea.
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Enjoy a warm welcome, experience the Genesis Difference first hand and test drive your favourite models at events around the country. DISCOVER MOREGenesis Events
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Upgrade your fleet to Genesis, for long-distance reliability and comfort. DISCOVER MOREGENESIS FOR BUSINESS
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