Different. Better.

About Genesis

The rear bumper and rear lamp of the Tromso Green GV60 vehicle are visible in the sunset background.
Genesis Electrified GV70 driving on the road.
Distinctly Korean

Founded in Seoul, we set out to rewrite the experience of buying and owning a premium car. At the heart of this is the very Korean idea that you are more than our customer, you are our son-nim (손님), our cherished guest.

Red brake lights on the Genesis GV70
Visionary Thinking
Redefining expectations

The experience of buying and owning a Genesis is as important as the car's design and performance. By being respectful and attentive we aim to exceed your expectations, to make owning a Genesis a pleasure from the outset.

An Individual Experience
Genesis Test Drive Events

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Genesis Test Drive Events

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Intelligent innovation
Cutting edge technology

At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.

At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.

Two Lines
Design Philosopy

By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The distinctive Two Lines serve as the signature marking of the Genesis design.

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