Last updated: 06/05/2026
1. What is the purpose of this Privacy Policy?
Hyundai Motor France (“HMF”, “we”, “our” or “us”), which operates the Genesis brand in France, is committed to protecting the confidentiality and security of your personal data.
The purpose of this Privacy Policy is to inform you about how we use your personal data, the purposes for which it is processed, the recipients with whom it may be shared, and the rights you have regarding the personal data we process.
This Privacy Policy applies to the personal data we collect for the purposes described below, whether through this website or through any other channel operated by us that refers to this Privacy Policy.
Where your data is collected in another context (for example, when registering for other Genesis services), specific information relating to the processing of your personal data will be provided separately. For any questions regarding the processing of your personal data in connection with such other services, you may use the contact details provided below.
The provision of your personal data is not mandatory. However, certain data is required in order to enable you to access certain services or functionalities. Failure to provide such data may result in certain services being unavailable.
2. Who is responsible for processing my data?
The controller responsible for the processing of personal data collected and processed in accordance with this Privacy Policy is:
Hyundai Motor France, acting under the trade name Genesis Motor France
Société par Actions Simplifiée
TOUR NOVA – 71 boulevard National
92250 La Garenne-Colombes – France
3. How can I contact the data controller?
3.1. For any questions relating to this Privacy Policy, any complaint regarding the manner in which we process your personal data, or to exercise your rights (as described in Section 10 below), you may contact us using the following details:
Email: [email protected]
Postal address:
Service Relation Clientèle - Genesis Motor France
Hyundai Motor France
TOUR NOVA – 71 boulevard National
92250 La Garenne Colombes
4. What categories of personal data are processed, for what purposes and on what legal basis?
4.1. Use of the website
When you visit this website, even for purely informational purposes, i.e. without registering for any of our services or voluntarily providing us with personal data, your browser automatically transmits certain information to our web server.
These exchanges are technically necessary in order to enable the display and proper functioning of the website.
Purposes of the processing:
- enabling access to the website content;
- ensuring the stability and performance of the systems;
- ensuring the security of the website and the services provided.
Categories of data subjects:
- website users.
Categories of data processed:
- connection data and log files (server logs), including: IP address, date and time of access, pages viewed (including information regarding successful access), volume of data transferred, referring URL, browser type and browser version used.
This data is automatically collected by the IT systems necessary for the operation of the website.
Base légale du traitement :
Intérêt légitime (article 6, paragraphe 1, point f) du RGPD), consistant à :
- améliorer nos systèmes ;
- faciliter l’utilisation du site internet ;
- garantir la sécurité du site et des services.
Legal basis for processing:
Legitimate interest (Article 6(1)(f) GDPR), consisting of:
- improving our systems;
- facilitating the use of the website;
- ensuring the security of the website and services.
Retention period:
Up to 13 months from collection, in accordance with CNIL recommendations.
Recipients of the data:
- Genesis Motor Europe GmbH;
- service providers acting as processors, in particular those providing IT infrastructure services (hosting, operation and maintenance of systems and platforms).
For more information regarding the use of cookies and other tracking technologies, please consult the “Cookie Settings” section available at the bottom of the page.
4.2. Contacting us
When you send us a question or request relating to Genesis brand products or services, Hyundai Motor France, acting under the trade name Genesis Motor France, may process certain personal data. Requests may be submitted by email using the contact details provided on the Website or in this Privacy Policy, or by post to the registered office address of Hyundai Motor France.
Purposes of the processing:
- receiving and processing your requests and questions;
- establishing, exercising or defending legal claims, in particular in the event of litigation relating to the content of your request or subsequent exchanges.
Categories of data subjects:
- website users;
- prospects;
- customers.
Categories of data processed:
- contact data (salutation, title, first name, last name, postal code, city, country, email address, telephone number);
- company name (if you are a business customer);
- purchase intention;
- vehicle-related data (model of interest, VIN number, registration number);
- content and metadata relating to the request and subsequent exchanges.
Legal basis for processing:
Legitimate interest (Article 6(1)(f) GDPR), consisting of processing and following up your request, as well as establishing, exercising or defending legal claims.
Retention period:
- for the duration of the commercial relationship and for three (3) years following its end; or
- failing that, for three (3) years from your last contact with us, unless you withdraw your consent or object earlier;
- in the event of a complaint or claim, for six (6) years from the end of the year during which the complaint or claim was received.
Recipients of the data:
- Genesis Motor Europe GmbH;
- authorised Distributors and Repairers;
- service providers acting as processors, notably for customer relationship management (email platforms, contact centres);
- IT service providers (hosting, operation and maintenance of systems).
4.3. Newsletter and personalised marketing communications
We offer you the opportunity to receive personalised marketing communications regarding our products and events, including surveys and invitations to participate in market research activities. You may also subscribe to our newsletter in order to receive information about our vehicles, product launches, satisfaction surveys, and information regarding our existing or new services, including information tailored to your geographical area.
Purposes of the processing:
- sending you marketing communications, surveys and invitations to events or market research activities through the communication channels you have selected (email, post, telephone, messaging services).
Categories of data subjects:
- website users;
- prospects;
- customers.
Categories of data processed:
- customer account data (salutation, title, first name, last name, email address, postal code, city, country, telephone number, current vehicle model or model of interest, etc.);
- service and interaction history;
- vehicle-related data.
Legal basis for processing:
Your consent (Article 6(1)(a) GDPR).
Retention period:
Until withdrawal of your consent and, in any event, for a maximum period of three (3) years from your last contact with us.
Recipients of the data:
- Genesis Motor Europe GmbH;
- authorised Genesis Distributors and Repairers;
- service providers acting as processors, notably for customer relationship management, email platforms, contact centres and market research activities;
- IT service providers (hosting, operation and maintenance of systems).
When you subscribe to our marketing communications, your email address is recorded in order to send you the information and communications to which you have subscribed. Registration and subscription management are carried out through the Website. In this context, we retain and document the information necessary to manage your consent, including the date and time of your registration and, where applicable, certain technical data relating to your browsing activity.
You may unsubscribe at any time by using the unsubscribe link included in each marketing communication. By clicking this link, you will be redirected to a dedicated page confirming that your unsubscribe request has been taken into account. No confirmation email is sent following this procedure.
You may withdraw your consent at any time and free of charge either by using the unsubscribe link included in each communication or by contacting us at the following address: [email protected]
4.4 Customers - satisfaction surveys
Purpose of the processing:
To measure and improve customer satisfaction, the quality of our products and services, and the performance of our network of Genesis Distributors and Repairers authorised by Hyundai Motor France, notably through satisfaction surveys, customer feedback requests and quality assessments following interactions with Hyundai Motor France, its products, services or Genesis network.
Categories of data subjects:
- customers;
- prospects;
- website users who have interacted with Hyundai Motor France or its network of authorised Genesis Distributors and Repairers.
Categories of data processed:
- identification and contact data (salutation, first name, last name, email address, telephone number, postal code, country);
- data relating to your vehicle and the services received (model, date of purchase or intervention, relevant distributor or repairer);
- responses to satisfaction or opinion surveys.
Legal basis for processing:
The processing is based either on the legitimate interests of Hyundai Motor France (Article 6(1)(f) GDPR) consisting of measuring and improving customer satisfaction, product and service quality, and network performance, or, where applicable, on your consent (Article 6(1)(a) GDPR).
Where processing is based on legitimate interest, you may object at any time to the use of your personal data.
Where processing is based on your consent, such consent may be withdrawn at any time without retroactive effect.
Retention period:
Up to three (3) years from the last interaction or participation in a satisfaction survey, unless a legal obligation or a longer retention requirement applies.
Recipients of the data:
- Hyundai Motor France and Genesis Motor Europe GmbH;
- authorised Genesis Distributors and Repairers;
- service providers involved in customer relationship management and survey management;
- IT service providers responsible for hosting, maintenance and operation of systems and platforms.
5. With whom is my data shared?
Access to your personal data is strictly limited to authorised persons who require such access in the performance of their duties.
For the purposes described in Section 4, your data may be disclosed to the recipients and categories of recipients listed below. We ensure that all third parties having access to your data are subject to strict confidentiality and data protection obligations and process your data only in accordance with this Privacy Policy.
- Non-affiliated private third parties
In certain cases, we may share your personal data with trusted non-affiliated third parties assisting us in the efficient provision of our products and services.
This includes, without limitation, our network of authorised Distributors and Repairers. Your data may be disclosed to them for the purposes of providing the agreed services, managing customer relationships, after-sales services, satisfaction surveys, event organisation, as well as marketing activities and market research.
- Affiliated private third parties
We belong to the Hyundai Motor group. Following prior assessment, we may transfer your personal data to other group entities (for example local entities in your country of residence). These entities process your data either as independent controllers or as joint controllers with us (notably for administrative support purposes).
This notably includes:
- Hyundai Motor Company, 12 Heolleung-ro, Seocho-gu, Seoul, South Korea;
- Genesis Motor Europe GmbH, Kaiserleipromenade 5, 63067 Offenbach am Main, Germany.
- Processors
Certain third parties, whether affiliated or not, may process your data on our behalf as processors acting on the basis of documented instructions. Such processors are contractually required to implement appropriate technical and organisational measures in order to ensure the security of the data and to process it only in accordance with our instructions.
Our processors notably provide:
- IT infrastructure services (hosting, operation and maintenance of systems and platforms);
- website operation, maintenance and content creation services;
- customer relationship management services;
- contact centre, market research and event organisation services.
- Public authorities
We may also disclose your data to administrative or judicial authorities, courts, external advisors or other public bodies where required or permitted by law. In such cases, the processing is based on a legal obligation (Article 6(1)(c) GDPR).
- External links
When you click on an external link, certain data, such as your IP address, may be transmitted to the destination website. This transfer is technically necessary due to the TCP/IP protocol on which the internet is based.
6. Authorised Distributors and Repairers
In certain cases, our authorised Genesis Distributors and Repairers act as independent controllers for their own processing activities (notably appointment management, test drives or maintenance services). For further information, we invite you to consult their respective privacy policies.
7. Is my data transferred outside the European Union ?
Your data may be transferred outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are implemented, notably through the use of the Standard Contractual Clauses adopted by the European Commission.
Please note that data processed in a third country may be subject to local legislation and accessible to the authorities of that country. Nevertheless, we implement all reasonable measures to ensure an adequate level of protection for your data, notably through the conclusion
of specific agreements with the relevant recipients or, where required, by obtaining your explicit consent.
8. How is my data secured?
We implement technical and organisational security measures in accordance with the state of the art in order to protect your data against loss, misuse or alteration.
Our security and confidentiality policies are regularly reviewed and strengthened, and access to personal data is strictly limited to authorised persons. Data transmitted through our website is protected by SSL encryption, identifiable by the “https://” prefix in your browser’s address bar.
We implement all reasonable means to prevent risks.
IP address masking :
Where IP addresses are processed by us or by the providers and technologies used, and where processing of the full IP address is not necessary, the IP address is shortened. In this context, the last two digits or the final part of the IP address after a full stop are removed or replaced with generic characters such as asterisks.
The purpose of IP address shortening is to prevent, or at least significantly complicate, the identification of an individual from their IP address.
9. How long is my data retained?
Your personal data is retained only for the period necessary to fulfil the purposes described in this Privacy Policy.
Specific retention periods are set out in Section 4 for each processing activity. At the end of these periods, your data may be securely archived in a separate environment solely for the purpose of complying with our legal obligations or ensuring the defence of our rights in the event of litigation.
10. What are my rights and how can I exercise them?
You have rights relating to your personal data, which you may exercise with us under the conditions provided for by the applicable regulations. These rights may be subject to certain legal limitations.
You may exercise your rights at any time using the contact details provided in Section 3.
In particular, you have the following rights:
10.1. Right of access
You may obtain confirmation as to whether or not your personal data is being processed and, where that is the case, access to such data and a copy thereof.
10.2. Right to rectification
You may request the correction of inaccurate data or the updating of incomplete data.
10.3. Right to erasure (“right to be forgotten”)
In certain circumstances, you may request the deletion of your data.
10.4. Right to restriction of processing
You may request the restriction of the processing of your data, in which case the data will only be stored.
10.5. Right to data portability
You may receive the data you have provided to us in a structured, commonly used and machine-readable format, or request that it be transmitted to another controller.
10.6. Right to object
You may object at any time to the processing of your data for direct marketing purposes or, under certain conditions, to processing based on legitimate interests.
10.7. Right to lodge a complaint
You may lodge a complaint with the competent supervisory authority (in France: the CNIL).
10.8. Right to withdraw your consent
Where processing is based on your consent, you may withdraw such consent at any time without retroactive effect.
11. Changes to the Privacy Policy
We may amend or supplement this Privacy Policy from time to time.
The contact details and addresses contained in this Privacy Policy may change. We recommend that you verify them before contacting us.
12. Your rights under the European Data Regulation (EU Data Act)
The European Data Act, applicable from 12 September 2025, applies to data generated by connected devices (such as our vehicles) and their related services (such as our connected services).
Under this regulation, the seller, lessor or leasing provider of the vehicle is required to provide you with information relating to the connected vehicle. You can find all mandatory information at the following address: data-rights-en | Hyundai Connected Mobility.
For any questions regarding your rights under the European Data Regulation, please contact Hyundai Connected Mobility GmbH, which acts as the “Data Holder” for the Hyundai group in Europe, at the following address: [email protected]