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GENESIS. IT'S ABOUT TIME.
The normal way we buy and own cars is time consuming and stressful. At Genesis we set out to make it a pleasure, with beautiful products, straightforward pricing and service centred around you.
IT'S ABOUT YOU
To make choosing, buying and owning a Genesis experience a pleasure, we take every opportunity to treat you as a guest. This is the Korean principle of son-nim 손님.
A STRONG HERITAGE
Launched in the UK in 2021, Genesis is a new company with new products and new ways of delivering unequalled customer service. We are a standalone company that is part of the Hyundai Motor Company and we benefit from their extensive engineering expertise. We are not, however, a part of the Hyundai UK car brand or business.
TAKE YOUR TIME
There is no need to shop around, there is no hard sell, you don't even need to go to a showroom. Our Genesis Personal Assistants can take care of everything for you, everything can be done online and we bring your car to you.
LET US TAKE CARE OF YOU
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PEACE OF MIND
With the 5 Year Care Plan¹ You get five years' warranty², servicing³, roadside assistance⁴, courtesy cars and software updates all included free of charge with your new Genesis.
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HERE FOR YOU
From choosing your perfect Genesis to arranging a test drive to buying your car and then organising servicing, our Genesis Personal Assistants take care of everything.
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WE COLLECT AND RETURN
When a service is due, we collect your car then bring your serviced car back. At home or at work, at no extra cost
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ROADSIDE ASSISTANCE
For peace of mind, all new Genesis cars come with five years' roadside assistance. Should you need help, simply call our Roadside Support Agents who will help to get you on your way as spoon as possible.
CALL 0800 7244190⁵
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ACCIDENT ASSISTANCE
Don't worry if your Genesis is damaged in an accident. Our factory-trained repair technicians will make it as good as new and all our repairs come with a 5-year repair guarantee.
ELECTRIC PROMISE 2025
From 2025 onwards, all new Genesis vehicles will be fully electric. For a more sustainable future, we are also committed to achieving carbon neutrality by 2035.
GENESIS DESIGN
Influenced by Korean design, our approach embodies the philosophy of Athletic Elegance. This is the delicate balance between the aesthetic and the dynamic.
OUR DESIGN APPROACH
Discover how Genesis Chief Creative Officer Luc Donckerwolke and his team balance the aesthetic and the dynamic to create Athletic Elegance.
GENESIS, INSPIRED
Concept cars let us demonstrate our brand and product vision by exercising our design philosophy.
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Parabolic Line
Viewed from the side, a single sweeping line defines the elegant contour of every Genesis.
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TWIN LINES
Echoing the twin wings of the emblem, the iconic twin lines identify a Genesis day and night.
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Crest Grille
The signature Crest Grille shape echoes the heart of the Genesis emblem
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Beauty of White Space
"The Beauty of White Space" is Inspired by Korean architecture. It means interiors are kept as simple and ergonomic as possible to maximise the feeling of spaciousness.
DESIGNED TO INSPIRE
GENESIS STUDIO
Discover Genesis in this welcoming, unpressurised environment. Explore the models in person and meet our friendly team.
FOLLOW OUR JOURNEY
This is just the beginning of the Genesis story. Sign up here to be kept informed with the latest Genesis news.
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Taking inspiration from our favourite hotels and restaurants, our Genesis Personal Assistants aim to make it as much of a pleasure to own a Genesis as it is to be in one. Learn moreGENESIS PERSONAL ASSISTANCE
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To make ownership as easy as possible we considered every aspect of the customer experience. Which is why every new Genesis comes with our 5-Year Care Plan that includes; warranty, servicing, maintenance, digital updates and even a courtesy car while we have yours. Learn moreGENESIS 5-YEAR CARE PLAN
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Welcome to our first UK Genesis Studio. An oasis of calm that pays homage to inspirational Korean design. Explore our Genesis range and discover how owning a luxury car can be as stress-free as our studios. Learn moreGENESIS STUDIO LONDON