The normal way we buy and own cars is time consuming and stressful. At Genesis we set out to make it a pleasure, with beautiful products, straightforward pricing and service centred around you.
To make choosing, buying and owning a Genesis experience a pleasure, we take every opportunity to treat you as a guest. This is the Korean principle of son-nim 손님.
Launched in the UK in 2021, Genesis is a new company with new products and new ways of delivering unequalled customer service. We are a standalone company that is part of the Hyundai Motor Company and we benefit from their extensive engineering expertise. We are not, however, a part of the Hyundai UK car brand or business.
There is no need to shop around, there is no hard sell, you don't even need to go to a showroom. Our Genesis Personal Assistants can take care of everything for you, everything can be done online and we bring your car to you.
With the 5 Year Care Plan¹ You get five years' warranty², servicing³, roadside assistance⁴, courtesy cars and software updates all included free of charge with your new Genesis.DISCOVER MORE
From choosing your perfect Genesis to arranging a test drive to buying your car and then organising servicing, our Genesis Personal Assistants take care of everything.DISCOVER MORE
When a service is due, we collect your car then bring your serviced car back. At home or at work, at no extra costDISCOVER MORE
For peace of mind, all new Genesis cars come with five years' roadside assistance. Should you need help, simply call our Roadside Support Agents who will help to get you on your way as spoon as possible.
CALL 0800 7244190⁵
Don't worry if your Genesis is damaged in an accident. Our factory-trained repair technicians will make it as good as new and all our repairs come with a 5-year repair guarantee.
From 2025 onwards, all new Genesis vehicles will be fully electric. For a more sustainable future, we are also committed to achieving carbon neutrality by 2035.
Influenced by Korean design, our approach embodies the philosophy of Athletic Elegance. This is the delicate balance between the aesthetic and the dynamic.
Discover how Genesis Chief Creative Officer Luc Donckerwolke and his team balance the aesthetic and the dynamic to create Athletic Elegance.
Concept cars let us demonstrate our brand and product vision by exercising our design philosophy.
Viewed from the side, a single sweeping line defines the elegant contour of every Genesis.
Echoing the twin wings of the emblem, the iconic twin lines identify a Genesis day and night.
The signature Crest Grille shape echoes the heart of the Genesis emblem
"The Beauty of White Space" is Inspired by Korean architecture. It means interiors are kept as simple and ergonomic as possible to maximise the feeling of spaciousness.
Discover Genesis in this welcoming, unpressurised environment. Explore the models in person and meet our friendly team.
This is just the beginning of the Genesis story. Sign up here to be kept informed with the latest Genesis news.