Beneath the unseen surface, we have captured the essence of magma, condensing its extreme energy to maximize dynamic strength and elegant design.
This embodies Genesis commitment to pioneering new horizons in high-performance and introducing a new touring culture.
Color
The bold Magma Orange hue reflects the dynamic spirit and fiery passion of Korea, capturing attention with its bold presence.
Genesis channels its maximum power into the Magma program, releasing all its energy at once to evoke awe and admiration. The body is widened to capture the essence of dynamism and sportiness.
The G80 Magma Special, communicates its sporty ambitions through the fantastic stance of the vehicle, lowered suspension, wide body and integrated aerodynamics. A select number of partner companies with expertise in high-performance vehicles have come together to develop the G80 Magma Special.
As the second electric vehicle model under the Magma program, the Electrified G80 Magma Concept emphasizes a sportier side while perfectly embodying power, performance, and style.
With a more striking new exterior, lowered body for an elegant design, and advanced suspension systems, the G80 Magma Concept is defined by elegance and performance enhancements.
The G80 Magma Concept is designed with a long wheelbase targeting Chinese customers and is available in the China-exclusive Vision Blue and Acme Blue colors.
First unveiled at Genesis House New York, the GV60 Magma Concept marks the initial step toward creating a profound emotional connection between Genesis and its drivers. As the first electric vehicle from Genesis, the GV60 features enhanced
battery and motor technology, delivering upgraded design and performance.
The exterior design of the GV60 Magma Concept perfectly harmonizes the chassis, aerodynamics, and thermodynamics. The widened and lowered body reduces the center of gravity, enhancing stability while providing a more dynamic, sporty driving experience.
The GV60 Magma Concept seamlessly blends its bold exterior design with a premium yet sporty interior. Featuring bucket seats in orange, symbolizing magma, paired with titanium grey, the soft Nappa and suede leather boasts intricate double diamond quilting, evoking a refined sense of luxury.
The X Gran Berlinetta Concept, which most emotionally expresses Genesis design philosophy of 'Athletic Elegance', was born from the brand's passion and commitment to the Gran Turismo series. It captures the unique, delicate yet intense identity of Genesis in a racing car, emphasizing both high performance and elegance simultaneously.
The Genesis X Racer concept is the passion of Genesis for the Gran Turismo series, and its perfect design and performance reflect unwavering belief. Inspired by the X Gran Berlinetta concept and innovatively realized, this high-performance concept car embodies the unique design philosophy of 'dynamic elegance' and takes it one step further.
Active aerodynamic flaps are electronically controlled for precise adjustments to enhance the car's aerodynamic qualities. Adding to the enhanced aerodynamics are the larger front splitter, rear diffuser, strategically placed canards on the front fascia, and a more aggressive rocker panel.
Experience the perfect blend of dynamic design and exceptional performance in the ideal premium coupe SUV. The GV80 Coupe Concept offers an innovative SUV that captures both performance and emotion through the seamless integration of sporty dynamism
and elegant silhouette.
Genesis offers the Genesis Track Taxi Nordschleife program at the famous Nürburgring in Germany, offering passenger rides to the public at one of the world’s most complex but thrilling racetracks. To guarantee driving performance, durability and stability for the fast-paced Nordschleife ride, Genesis utilizes the sporty sedan G70 3.3T model, renowned for dynamic drivability, innovative technology and an athletic, coupe-like design.
It features the rhythmic, slow heartbeat and the subtle flow of lava with a hint of bubbling, akin to the natural sound of water evaporating into steam.
Genesis unveiled the X Convertible, GV80 Coupe Concept, and G90 luxury sedan in Europe for the first time. At the main event of the Goodwood Festival, the Hill Climb, the new electric GV60 made a dynamic debut, capturing everyone's attention.
The Goodwood Festival of Speed, held annually at Goodwood House in West Sussex, UK, is a premier motorsport event. It's a progressive yet historic gathering of iconic racing cars from past and present, initiated in 1993 by the Duke of Richmond to revive motorsport in the Goodwood area. In 2021, Genesis made a successful debut as a premium brand by unveiling the G70 Shooting Brake for the first time.