Different. Better.

About Genesis

Two cars driving side by side in the desert
Two cars driving side by side in the desert
Asian woman next to the Genesis GV70 in black from the side

Distinctly Korean

Founded in Seoul, we set out to rewrite the experience of buying and owning a premium car. At the heart of this is the very Korean idea that you are more than our customer, you are our son-nim (손님), our cherished guest.

Red brake lights on the Genesis GV70

Visionary Thinking

Redefining expectations

The experience of buying and owning a Genesis is as important as the car's design and performance. By being respectful and attentive we aim to exceed your expectations, to make owning a Genesis a pleasure from the outset.

Comprehensive care as standard
Man and woman in a car with a salesman next to them

5 Year care plan¹

Every Genesis comes with five years peace of mind included. Our comprehensive care plan includes warranty2, scheduled services, roadside assistance and courtesy cars.

Learn more

An Individual Experience

Genesis Studio

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Learn more

Genesis Test Drive Events

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Learn more
Genesis Studio in Frankfurt from the outside
Entrance area of a Genesis studio and two cars in the car park in front of it
Genesis Studio in Frankfurt from the outside

Genesis Studio

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Learn more
Entrance area of a Genesis studio and two cars in the car park in front of it

Genesis Test Drive Events

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Learn more

Intelligent innovation

Cutting edge technology

At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.

Aerial shot of a car on a road between a mountain and a river
Aerial shot of a car on a road between a mountain and a river

At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.

Genesis customer advisor and a woman in front of several Genesis cars

Transparent pricing

Peace of mind

Our transparent pricing allows you to discover our range in an unpressurised environment whether you're online, in our studios or at an event, knowing the price up front and without time consuming negotiating. We also offer a range of finance options to suit your needs.

Experience the Genesis models

Choose a Model
Book a Test Drive
About-Genesis_Swiss-car-of-the-year-2023.jpeg

Award-winning quality and performance

Swiss car of the year 2023

We are very honoured to be named Swiss Car of the Year. In Switzerland's most important car award, the GV60 scored highly for comfort and innovation.

Two Lines

Design Philosopy

By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The distinctive Two Lines serve as the signature marking of the Genesis design.

Learn more
Installation in Victoria and Albert Museum London

The first Korean pop culture exhibition

Hallyu! The Korean Wave

Hallyu! The Korean Wave opened on 24th September 2022 at the V&A Museum in London. It is the first major exhibition of its kind on a global level to celebrate the colourful and dynamic popular culture of South Korea.

Learn more
Blue Genesis G80 in front of a building at an outdoor event

Genesis Events

Come and see the range and discover the Genesis difference for yourself.

Learn more
Collage of three separate Genesis cars in front of different backgrounds

Genesis for business

Take your fleet to the next level. With Genesis, experience unparalleled service and maximum comfort.

Learn more
Blue Genesis G80 from the front in front of an intersection with several high-rise buildings

Newsletter

Stay up to date with our news, events, and product updates.

Sign up

  • Illustrations show optional equipment that may be subject to surcharge. The technical features and trims of the vehicles described or depicted throughout our website are examples only. They may not be standard or available for all engine styles, may vary in specific countries and are subject to change at any time.

  • 1

    5-Year Care Plan - T&Cs apply.

  • 2

    Genesis Warranty - T&Cs apply.

  • 3

    Genesis Roadside Assistance - T&Cs apply.