Different. Better.

About Genesis

The rear bumper and rear lamp of the Tromso Green GV60 vehicle are visible in the sunset background.
The rear bumper and rear lamp of the Tromso Green GV60 vehicle are visible in the sunset background.
Distinctly Korean

Founded in Seoul, we set out to rewrite the experience of buying and owning a premium car. At the heart of this is the very Korean idea that you are more than our customer, you are our son-nim (손님), our cherished guest.

GENESIS WINS TOP AWARD IN AUTO BILD ANNUAL SURVEY

Genesis has been recognised as the “Best Brand Overall” in Auto Bild’s 15th annual readers’ survey. With over 50,000 readers voting, the survey is one of Germany’s largest and most trusted. Genesis was also awarded first in the “Luxury Class” and “Value For Money” categories. Genesis’ success marks the first time a Korean brand has taken the top spot.

 

*Category: Price/Performance (Luxury Class)
Overall Winner (Luxury Class)
Overall Winner Across All Classes
(AUTO BILD, issue 16/2026)

Red brake lights on the Genesis GV70
Visionary Thinking
Redefining expectations

The experience of buying and owning a Genesis is as important as the car's design and performance. By being respectful and attentive we aim to exceed your expectations, to make owning a Genesis a pleasure from the outset.

Comprehensive care as standard
Two men and a woman in the seating area of Genesis Studio Battersea
Genesis Personal Assistance

At the heart of the Genesis experience are our Genesis Personal Assistants, who support you throughout your purchase journey. They are focused on your needs, from arranging a test drive, to choosing, buying your Genesis.

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An Individual Experience
Genesis Studio

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

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Genesis Test Drive Events

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Learn more
Genesis Studio

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Learn more
Genesis Test Drive Events

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Learn more
Intelligent innovation
Cutting edge technology

At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.

At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.

Transparent pricing
Peace of mind

Our transparent pricing allows you to discover our range in an unpressurised environment whether you're online, in our studios or at an event, knowing the price up front and without time consuming negotiating. We also offer a range of finance options to suit your needs.

Experience the Genesis models
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Two Lines
Design Philosopy

By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The distinctive Two Lines serve as the signature marking of the Genesis design.

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Genesis Events

Come and see the range and discover the Genesis difference for yourself.

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Genesis for business

Take your fleet to the next level. With Genesis, experience unparalleled service and maximum comfort.

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    Collection and delivery included for scheduled servicing and warranty.

  • Illustrations show optional equipment that may be subject to surcharge. The technical features and trims of the vehicles described or depicted throughout our website are examples only. They may not be standard or available for all engine styles, may vary in specific countries and are subject to change at any time.