Athletic Elegance
Our Design Philosophy
Audacious, progressive, distincly Korean
The perfect balance between Athletic and Elegance defines Genesis' design experience, just like the preparation of a memorable dish.
The perfect balance between Athletic and Elegance defines Genesis' design experience, just like the preparation of a memorable dish.
Two lines
Genesis Defined
By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The distinctive Two Lines serve as the signature marking of the Genesis design.
CREST GRILLE
The shape of the signature Crest Grille is the heart of the Genesis emblem.
Experience athletic elegance
Elevating Automotive Design
WITH LUC DOCKERWOLKE
Genesis Chief Creative Officer Luc Donckerwolke explains how he draws on his wealth of experiences for inspiration to bring Athletic Elegance to life.
Consistent design
"Our approach was defined by ‘the design is the brand, and the brand is the design’ ... we wanted to have a consistent approach all the way through from the first sketch to the product on the road."
Luc Donckerwolke
Chief Creative Officer
Visionary design
Concept cars
A visual representation of innovation. Our Concept cars are defined by this statement of intent, which provides a preview of Genesis' future programs.
