The perfect balance between Athletic and Elegance defines Genesis' design experience, just like the preparation of a memorable dish.
The perfect balance between Athletic and Elegance defines Genesis' design experience, just like the preparation of a memorable dish.
By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The distinctive Two Lines serve as the signature marking of the Genesis design.
The shape of the signature Crest Grille is the heart of the Genesis emblem.
WITH LUC DOCKERWOLKE
Genesis Chief Creative Officer Luc Donckerwolke explains how he draws on his wealth of experiences for inspiration to bring Athletic Elegance to life.
Luc Donckerwolke
Chief Creative Officer
A visual representation of innovation. Our Concept cars are defined by this statement of intent, which provides a preview of Genesis' future programs.
