Woman in bloom dress



The Peony dress by Miss Sohee, 2020 graduation collection, ’The Girl in Full Bloom’. -Daniel Sachon

Hallyu! The Korean Wave opens on 24th September 2022 at the V&A Museum in London. It will be the first major exhibition of its kind on a global level to celebrate the colourful and dynamic popular culture of South Korea.

Large chandelier

From 1990 to today

From K-Pop costumes to K-drama props and posters, alongside photography, sculpture, fashion, video and pop culture ephemera, the exhibition invites visitors to delve into the phenomenon known as 'Hallyu' – meaning 'Korean Wave'. Hallyu rose to prominence in the late 1990s, rippling across Asia before reaching all corners of the world and challenging the currents of global pop culture today.

What you see is the unseen / Chandeliers for Five Cities by Kyungah Ham © Kyungah Ham. Courtesy of the artist and Kukje Gallery. Photo: Chunho An

A global impact

Hallyu! The Korean Wave explores the makings of the Korean Wave through cinema, drama, music and fandoms and underlines its cultural impact on the beauty and fashion industries. The exhibition features around 200 objects alongside pop culture ephemera and digital displays across four thematic sections.

Aespa 'Next Level' MV, 2021 © SM Entertainment

Korean pop singers at the Hallyu event
Back of a woman with a Genesis car in front of a house wall in the background

Proudly supporting

Genesis was born in Seoul and inspired by the very best of Korean culture to create a new automotive luxury experience. We take great pride in our roots, and Korean principles guide our approach to service, design and engineering. We are equally proud to be supporting this landmark exhibition.

Korean craftsmanship

Our philosophy is about finding the perfect balance between beauty and function. See how Korean ceramicist Kim Yoon-Sam and Michelin-starred chef Lee Chung-Hoo demonstrate their craftsmanship through creativity and exceptional attention to detail.

Detailed sketch of a car