JEDDAH, Kingdom of Saudi Arabia, June 16, 2022 - Genesis Middle East & Africa and Mohamed Yousuf Naghi Motors Co. (MYNM) have today jointly announced the opening of the first standalone Genesis showroom in the Kingdom of Saudi Arabia.
As the first facility of its kind in the kingdom, the showroom opening marks a new era for the luxury car brand. The new space, located in Auto Mall Jeddah – King Road, will have two distinct areas—about 900 square meters will be dedicated as the showroom floor, in addition to another 900 square meters designed for unique customer experiences. The facility will showcase a range of Genesis models including the G70, G80 and G90 sedans as well as SUV models, GV70 and GV80.
To elevate the exclusive experience for customers, the Jeddah showroom will have a dedicated section where customers can select their preferred choice of colours and interior details. Customers may also arrange test drives for a chance to experience Genesis’ thoughtful hospitality firsthand.
The opening ceremony drew loyal Genesis customers and VIPs alike, with Mohamed Yousuf Naghi, Chairman of MYNM in attendance, along with senior executives of Genesis Middle East & Africa.
Omar Al Zubaidi, Head of Genesis Middle East & Africa commented, “The opening marks an important milestone for Genesis in KSA and represents the huge growth that the brand has achieved in recent years. This remarkable achievement and demand for all models reflects the importance of KSA as a global market for luxury cars which has accelerated the need for an appropriate infrastructure of showrooms to provide Genesis customers with a luxury purchasing experience. We look forward to continuing our partnership with MYNM in building Genesis’ brand presence in the Kingdom and providing customers with an unrivaled Genesis experience.”
Mohamed Yousuf Naghi, Chairman of the Board of Directors at MYNM, said, “Genesis combines the pinnacle of luxury and great performance, and it’s only right that the brand-new showroom in Jeddah in KSA demonstrates exactly that with an integrated facility that emulates luxury and reflects the character of the Genesis brand.”
“We are delighted to be strengthening our partnership with Genesis Middle East & Africa which has allowed us to build a strong presence for the brand in KSA. The opening of the stand-alone showroom at the second-largest car market in the Kingdom marks a strategic step in enhancing the attractiveness of the luxury brand in KSA, especially after the expansion of Genesis categories and its transition to the production of multi-use cars. We look forward to continuing this success with similar initiatives in the future,” he added.