Genesis is a partner of the German Golf League (DGL) presented by All4Golf. The German Golf League comprises various performance categories in the men's and women's golf sector. In total, over 6,400 players from 320 golf clubs at 92 locations take part in DGL events and tournaments every year. The top two teams in the 1st Bundesliga play in the Final Four for the title of "German Team Champion".
We were proud to be the title sponsor of one of Europe's biggest golf tournaments, the Genesis Scottish Open, again this year. The tournament took place at the exclusive Renaissance Club on the outskirts of Edinburgh. The stunning course is set in 300 acres of grounds along the Firth of Forth on Scotland's world-famous golf coast.
Genesis was once again a partner of the UK's biggest motorsport garden party this year. With exciting product premieres and exceptional performance at the world-famous hill climb, we brought the Genesis difference to life.
Genesis was once again one of the main partners at the third and largest edition of the MYLE Festival in Munich.
Genesis was at the centre of the action, offering exclusive test drives, exceptional Korean Son-nim hospitality in our Genesis VIP Lounge and VIP shuttle services. The spotlight was on our stunning G80 Magma Special Concept and our luxurious Genesis G90, both of which made a lasting impression.