Genesis

As our name implies, Genesis embraces creation.
We believe that every drive deserves to be a discovery.

OUR VISION AND MISSION

At Genesis, we strive to create the finest automobiles and related products and services for connoisseurs around the globe.

VISION OF GENESIS DESIGN

We strive for designs that connect emotionally with our customers at all levels through perfect proportions, precision craftsmanship and attention to detail. 

Athletic Elegance

We unceasingly think about the balance between beauty and functionality, providing a differentiated design through displaying athletic elegance in design without compromise.

Akin to the moment when an archer focuses his entire strength and spirit into the tip of an arrow, Genesis vehicles are designed to embody the breathtaking beauty of energy exploding through masterful control.

PRESTIGIOUS PROPORTION

PRESTIGIOUS PROPORTION

Elegantly sculpted to preserve iconic rear-wheel-drive proportions, Genesis vehicles captivate with their unique and distinctive design language.

CREST GRILLE

CREST GRILLE

The signature hexagonal grille exudes luxury and confidence.

PRECISE CRAFTSMANSHIP

PRECISE CRAFTSMANSHIP

Meticulous attention to detail and an unparalleled level of refinement endow Genesis with a modern, yet timeless appeal.

AUTHENTIC MATERIAL

AUTHENTIC MATERIAL

Genesis rewards the senses with rich, luxurious textiles like supple Nappa leather and genuine wood trim.

MINDFUL INNOVATION

We constantly think about how to strike the perfect balance between the needs of our consumers and technological feasibility, and strive for innovation by closely observing our customers’ expectations and realizing ambitious technological development.

SAFETY

SAFETY

Advanced High Strength Steel and intelligent safety technology provide the greatest possible protection.

CONVENIENCE & CONNECTIVITY
  • CONVENIENCE

    The Genesis interior is intuitively designed to create a harmonious experience. From button placement, to tactile response, and overall interior layout, every detail has been optimized for exceptional comfort and convenience.

  • CONNECTIVITY

    The ultimate in convenience, smart connectivity technology ensures you are always the master of your domain.

Refined Performance

We never stop seeking new combinations for harmonizing both dynamic performance and comfort, providing refined driving emotion unique to the Genesis brand through exploring great ideas.

COMFORTABLE RIDE

COMFORTABLE RIDE

Genesis invites you into a sanctuary of silence. The exceptionally quiet cabin ensures a peaceful, satisfying travel experience.

ENGAGING POWERTRAIN

ENGAGING POWERTRAIN

Smooth and responsive acceleration stays in tune with the driver’s intentions at all times.

POWERFUL, LINEAR BRAKING

POWERFUL, LINEAR BRAKING

A powerful, linear braking system ensures driver confidence even at high speeds.

TIMELESS QUALITY

TIMELESS QUALITY

Genesis vehicles are built to last. Designed for a stress-free experience while maintaining top tier quality throughout the life of ownership.

DEDICATED PLATFORM&HTRAC
  • DEDICATED REAR-WHEEL DRIVE PLATFORMS

    A perfect combination of striking vehicle proportion sand exceptionally engaging driving experience is created on dedicated rear-wheel-drive platforms.

  • HTRAC

    By virtue of its available all-wheel-drive system HTRAC, Genesis is agile and secure on any road surface.

POWERTRAIN
  • DYNAMICALLY EFFICIENT POWERTRAIN

    Genesis boasts an efficient powertrain that offers truly dynamic performance.

  • PRECISION HANDLING

    The perfect balance of athleticism and refinement, Genesis delivers a responsive and stable ride even at high speeds.

STRESS-FREE CUSTOMER EXPERIENCE

We always explore ways to bring our brand into customer’s life in harmonious way, realizing a stress-free environment through challenging the status quo.

CAR MANAGEMENT

CAR MANAGEMENT

There is no stress for car management. Our accumulated know-how and infrastructure will ensure every driver to have a safe driving experience.

PARTNER SERVICES
  • PARTNER SERVICES

    Genesis provides various benefits that fit into driver's different lifestyle choices. We bring the band into customer's life.

  • BLUEMEMBERS CREDITS

    Enjoy a privileged, exclusive membership service for Genesis owners only.

SHOWROOM

Genesis Studio

Step into a contemporary space reflecting the design and authenticity of Genesis. A place curated for you to discover and experience everything our vehicles have to offer.

AWARDS

  • IIHS TOP SAFETY PICK +

    As G90 awarded the 2020 TOP Safety Pick + from IIHS, GENESIS is the only brand in the industry with an entire lineup of TOP SAFETY PICK+ rated vehicles.
    * For G70 models built after December 2019.

  • ARCHITIZER A+ AWARD

    The Genesis Studio Hanam has been recognized as a “2019 Architizer A+ Award Popular Choice Winner.” With this award, Studio Hanam joins a cadre of forward-thinking venues around the globe.

  • 2019 North American Car of the Year®

    The Genesis G70 was named a top-three finalist for 2019 North American Car of the Year. This is the first time that a Genesis model has been nominated.

  • GENESIS BRAND WINS TWO IF DESIGN AWARDS

    Genesis wins two iF Design Awards for the “G70·SEOUL 2017” global launch and Essentia Concept. This is the first time that Genesis has received two of the coveted awards.

Vehicle offers

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