Genesis Events

Experience Genesis first hand

Join us and be our guest at one of our events across Europe. From shows to the Genesis Mobile Lounge, you'll enjoy a warm welcome and be able to experience the Genesis difference first hand.

Join us and be our guest at one of our events across Europe. From shows to the Genesis Mobile Lounge, you'll enjoy a warm welcome and be able to experience the Genesis difference first hand.

Mint green Genesis GV60 at the Genesis Scottish Open golf tournament

Welcome to the golf coast

We are proud to sponsor the Genesis Scottish Open, one of the premier events in Europe's golfing calendar. At Genesis we understand the passion and committment needed to achieve excellence. That drive for perfection is reflected in our golf sponsorship.

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GoodwGoodwood Event - Visitors next to Genesis G90 white

Glorious Goodwood

The world-famous Goodwood Festival of Speed is a special event for Genesis, it's where we were launched. 2024 was our biggest festival yet, with the UK debut of the high performance Magma range. The dynamic debut of the GV60 Magma was crowned with the announcement that the model will enter production in 2025.

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Genesis G70 Track Taxis parking next to the Nordschleife

The racetrack

Even legends need a new chapter

We invite you to experience the thrill of driving as co-pilot in a sedan like no other, on a racetrack that has made a significant impact on the history of motorsports. Get ready for the Genesis Track Taxi experience.

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MAGMA RACING

Genesis Magma embodies an unyielding passion beneath its solid exterior, as the brand's performance-centric alter ego. Fusing elegance with efficiency, Genesis continues its commitment to elevate dynamic power and refine design in the world of motorsports.

A Bold Debut at Le Mans

Genesis Magma Racing was presented both on track and in the paddock, gaining insights and building anticipation ahead of its 2026 WEC debut with the GMR-001 Hypercar.

The full-scale model of the GMR-001 was displayed in the Paddock area, offering enthusiasts and media a close look at the brand’s first step into motorsport.

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Learning from the Legends

The 2025 24 Hours of Le Mans marked a key moment in Genesis Magma Racing’s journey, where future drivers gained vital experience ahead of the 2026 WEC debut.

Supported by Hyundai Motorsport and working alongside experienced teams, the squad learned what it takes to compete at the highest level.

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Illustrations show optional equipment that may be subject to surcharge. The technical features and trims of the vehicles described or depicted throughout our website are examples only. They may not be standard or available for all engine styles, may vary in specific countries and are subject to change at any time.