GENESISGENESIS

As our name implies, Genesis embraces creation.
We believe that every drive deserves to be a discovery.
As our name implies, Genesis embraces creation.
We believe that every drive deserves to be a discovery.

Our Vision and MissionOur Vision and Mission


We strive to create the finest automobiles and related products and services for connoisseurs around the world and to make a positive difference to our customers’ lives.

We strive to create the finest automobiles and related products and services for connoisseurs around the world.

Our WayOur Way


Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.

Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.

DesignDesign

Athletic eleganceAthletic elegance

Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three word. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis.

Design starts with the brand, design is the brand.
Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three word. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis.

Design starts with the brand, design is the brand.

Genesis Design

At a Glance

Genesis Design

a low angle image of the car focusing on the emblem's crest which sits on the distinct genesis grill a low angle image of the car focusing on the emblem's crest which sits on the distinct genesis grill
side profile of the glowing quad light inspired by the wings of the emblem. side profile of the glowing quad light inspired by the wings of the emblem.
read view of the car showing the iconic quad lamps running across the model's innovative parabolic line which enhances the ath read view of the car showing the iconic quad lamps running across the model's innovative parabolic line which enhances the ath
top view of the interior of a genesis model focusing on the spacious interior while flaunting the classy dashboard top view of the interior of a genesis model focusing on the spacious interior while flaunting the classy dashboard

The Genesis signature Crest grill is inspired by the emblem’s crest, emphasizing the distinct identity of Genesis.

The Quad lights are inspired by the wings of the emblem. When viewed from the side, the iconic two lines clearly display the Genesis identity whether day or night.

A single line defines the side. We call this the Parabolic line and perfectly highlights the reductive design that elevates the purity of the Athletic Elegance design philosophy.

Inspired by Korean architecture, “Beauty of White Space” defines the interior design. Perfectly balancing personal space and state of the art technology.

Models & Line-upModels & Line-up


We constantly seek new avenues to create aspiring products through mindful innovation that connect our customers to the brand and the world.

We constantly seek new avenues to create aspiring products through mindful innovation that connect our customers to the brand and the world.
Discover Our Models

Lifestyle BrandLifestyle Brand


Genesis provides new opportunities to create memorable moments both on the road and in our daily lives. The start of this relationship is an everlasting one and it is also the source of our inspiration and evolution.

Genesis provides new opportunities to create memorable moments both on the road and in our daily lives. The start of this relationship is an everlasting one and it is also the source of our inspiration and evolution.

Our JourneyOur Journey

Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.

Join Us

Join us in our Genesis journey as we continue to connect with our customers around the world.Join us in our Genesis journey as we continue to connect with our customers around the world.

a girl walking on the sidewalk next to the parking sign
happy couple in a genesis car smiling.