As our name implies, Genesis embraces creation. We believe that every drive deserves to be a discovery.
Our Vision and Mission
Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three words. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to Genesis.
Design starts with the brand, design is the brand.
The first impression begins from the Genesis emblem. Unique in the industry, the emblem contains the face of every Genesis.
At a Glance
The Genesis signature Crest grill is inspired by the emblem’s crest, emphasizing the distinct identity of Genesis.
The Quad lights are inspired by the wings of the emblem. When viewed from the side, the iconic two lines clearly display the Genesis identity whether day or night.
A single line defines the side. We call this the Parabolic line and perfectly highlights the reductive design that elevates the purity of the Athletic Elegance design philosophy.
Inspired by Korean architecture, “Beauty of White Space” defines the interior design. Perfectly balancing personal space and state of the art technology.
Models & Line-up
Genesis Space highlights the car as the hero and offers a variety of experiences including concept car exhibition, curation and test drive of Genesis vehicles.
Join us in our Genesis journey as we continue to connect with our customers around the world.