• • Genesis Motors Australia joins forces with W Sydney in a partnership built on a shared passion for creativity and design
• • Guests staying at W Sydney will have the exclusive opportunity to access Genesis Motors’ fleet of luxury vehicles and experience their sleek design, advanced technology, and advanced unparalleled performance
• • This exciting collaboration brings together two visionary brands committed to delivering inspiring experiences for customers

30 June 2023 - Ahead of its opening in October 2023, W Sydney has formed a partnership with Genesis Motors, reflecting the two companies’ shared commitment to thoughtful design led innovation and customer centric hospitality.

The exclusive automotive partnership between Genesis Motors and W Sydney will allow hotel guests to arrive in luxury and explore Sydney in unparalleled style.

Aligning both brands’ commitment to create experiences that are exceptional and unexpected, Genesis will support W Sydney with a fleet of branded vehicles for VIP pick-ups, special guest drive experiences and staycation loan opportunities. Further aligning with W Sydney’s values, Genesis aims to operate a completely electric fleet by 2030.

“A passion for luxury and design sits at the heart of the Genesis brand, and these are values that we share with our friends at W Sydney” says Connal Yan, Head of Genesis Motors Australia.

“Both of our companies believe in innovation and creativity, and sharing truly inspirational experiences with our customers. We look forward to the opening of Sydney’s newest iconic landmark and to see hotel guests enjoying the Genesis range.”

"We are delighted to partner with Genesis Motors Australia," said Craig Seaward, General Manager of W Sydney. "Both W Hotels and Genesis Motors share a commitment to delivering unparalleled experiences, pushing boundaries, and reimagining luxury.”

“Together, we aim to create moments that leave a lasting impression on our guests, blending the excitement of world-class hospitality with the sophistication and elegance of inspiring automotive design."

Set in the heart of Sydney’s Darling Harbour, W Sydney is the city’s newest design icon, a hotel that challenges the status quo at every turn. From dramatic curves of its striking architecture to its unique, high-design interiors, W Sydney forges its own path to create an urban playground, and a new landmark for the harbour.

Genesis is a global luxury automotive company that delivers vehicles to the highest standards of performance, design, safety, technology and innovation, whilst focusing towards a more sustainable future.

Genesis delivers customer experiences that go beyond products, embodying an audacious, progressive and distinctly Korean character within its unique ‘Athletic Elegance’ design aesthetic. With a range that includes three stunning all-electric vehicles, Genesis is exploring and pioneering the way to creating a truly compelling, new, design driven future.