Different. Better

About Genesis

Distinctly Korean

Founded in Seoul, we set out to rewrite the experience of buying and owning a premium car. At the heart of this is the very Korean idea that you are more than our customer, you are our son-nim (손님), our cherished guest.

Visionary Thinking

Redefining expectations

The experience of buying and owning a Genesis is as important as the car's design and performance. By being respectful and attentive we aim to exceed your expectations, to make owning a Genesis a pleasure from the outset.

Comprehensive care as standard

  • 5 Year Care Plan

    Every Genesis comes with five years peace of mind included. Our comprehensive care plan includes warranty, scheduled services, roadside assistance and courtesy cars.

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  • Genesis Personal Assistance

    At the heart of the Genesis experience are our Genesis Personal Assistants, who support you throughout your purchase journey. They are focused on your needs, from arranging a test drive, to choosing, buying your Genesis.

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  • Every Genesis comes with five years peace of mind included. Our comprehensive care plan includes warranty, scheduled services, roadside assistance and courtesy cars.

    LEARN MORE
  • At the heart of the Genesis experience are our Genesis Personal Assistants, who support you throughout your purchase journey. They are focused on your needs, from arranging a test drive, to choosing, buying your Genesis.

    LEARN MORE

An Individual Experience

  • Genesis Studio

    Discover Genesis in these welcoming, unpressurised environments. Explore the models up close and meet our friendly team.

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  • Genesis Test Drive Events

    Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

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  • Discover Genesis in these welcoming, unpressurised environments. Explore the models up close and meet our friendly team.

    LEARN MORE
  • Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

    LEARN MORE

Intelligent innovation

Cutting edge Technology

At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.

The Genesis Fleet

Design Philosophy

From the two-line lighting to the parabolic character line, the Genesis design philosophy is to find the purest expression of athletic elegance for each model. This can be best appreciated in our concept models where we identify our future direction in terms of proportion, line and design detail.

Electric Promise

For a sustainable future​

From 2025, all new Genesis cars will be fully electric. We are also committed to achieving carbon neutrality by 2035.​

The first Korean pop culture exhibition

Hallyu! The Korean Wave

Hallyu! The Korean Wave opened on 24th September 2022 at the V&A Museum in London. It is the first major exhibition of its kind on a global level to celebrate the colourful and dynamic popular culture of South Korea.

4 Genesis G70 - energy consumption combined: 6.8 - 9.6 l/100 km; CO2-emissions combined: 170 - 217 g/km; CO2-class: F - G; (according to WLTP)*
5 Genesis GV60 - electric energy consumption combined: 17.0 - 19.1 kWh /100 km; CO2-emissions combined 0 g/km; CO2-class; A; according to WLTP)*
electric range based on a full charge (combined): 517 - 466 km**
6 Genesis Electrified GV70 Sport 360 kW (490 PS) - electric energy consumption combined: 19.2 kwh/100 km; CO2-emissions combined: 0 g/km; CO2-class: A; (according to WLTP)*
electric range based on a full charge (combined): 450 km**
*For more information on official fuel/power consumption and CO2 emission data for new cars, please refer to the “Guide on the Fuel Economy, CO2 Emissions and Power Consumption of All New Passenger Car Models Offered for Sale on the German Market” published free of charge by DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Straße 1, D-73760 Ostfildern, Germany, www.dat.de/co2/.
The consumption and emission values shown on the Genesis website are based on the Worldwide Harmonised Light Vehicles Test Procedure (WLTP). Further information on the WLTP measurement procedures can be found at www.genesis.com/de/en/wltp.html.

**The stated electric range was determined according to the legally prescribed WLTP measurement procedure (Worldwide Harmonized Light Vehicle Test Procedure). The data does not refer to an individual vehicle and is not part of the offer. The actual range may vary depending on, among other things, individual driving behavior, additional equipment and accessories (add-on parts, tyre format, etc.), charge, rolling resistance, topology, outside temperature and aerodynamics. These values were determined after the battery was fully charged.


Illustrations show optional equipment that may be subject to surcharge. The technical features and trims of the described or depicted vehicles throughout our website are examples only. They may not be standard or available for all engines styles, may vary in specific countries and are subject to change at any time.

Vehicle offers

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