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THE BRANDTHE BRAND

GENESISGENESIS

We strive to create the finest automobiles and related products and services for connoisseurs around the globe.We strive to create the finest automobiles and related products and services for connoisseurs around the globe.

Our Vision and MissionOur Vision
and Mission

Our team of talented individuals around the world is led by our company’s values where respect for one another in the quest of finding the best solutions for refined individuality dominates our work ethos.Our team of talented individuals around the world is led by our company’s values where respect for one another in the quest of finding the best solutions for refined individuality dominates our work ethos.

Our WayOur Way

AUTHENTIC
AND RELEVANTAUTHENTIC
AND RELEVANT

We want to make a positive difference in our customers’ lives by exploring new avenues and constantly pushing the boundaries forward in an infinite, yet mindful way, which shall lead us to creating truly aspirational products. This journey, as we see it, is an everlasting one. And it has just begun.We want to make a positive difference in our customers’ lives by exploring new avenues and constantly pushing the boundaries forward in an infinite, yet mindful way, which shall lead us to creating truly aspirational products. This journey, as we see it, is an everlasting one. And it has just begun.

Design

Athletic
eleganceAthletic
elegance

We unceasingly think about the balance between beauty and functionality, providing a differentiated design through displaying athletic elegance in design without compromise.We unceasingly think about the balance between beauty and functionality, providing a differentiated design through displaying athletic elegance in design without compromise.

Genesis Design
Genesis Crest

The first impression begins from the Genesis crest. Unique in the industry, the crest contains the face of every Genesis.

Two Lines

By morphing the Genesis emblem, the crest becomes the grille while the wings morph into two lines. The two line architecture defines the side of every Genesis. Independent of what typology or product, the two lines will always be Genesis.

At a Glance

Genesis Design

Crest Grille Crest Grille
Quad Lamps Quad Lamps
Parabolic Line Parabolic Line
Genesis vehicle interior Genesis vehicle interior

The signature hexagonal grille exudes luxury and confidence.

The Quad lamps are inspired by the wings of the crest. When viewed from the side, the iconic two lines clearly display the Genesis identity whether day or night.

A single line defines the side. We call this the Parabolic line and perfectly highlights the reductive design that elevates the purity of the Athletic Elegance design philosophy.

Inspired by Korean architecture, “Beauty of Openness” defines the interior design. Perfectly balancing personal space and state of the art technology.

Genesis

The Genesis LineupThe Genesis Lineup

We want to make a positive difference in our customers’ lives by exploring new avenues and constantly pushing the boundaries forward in an infinite, yet mindful way, which shall lead us to creating truly aspirational products.We want to make a positive difference in our customers’ lives by exploring new avenues and constantly pushing the boundaries forward in an infinite, yet mindful way, which shall lead us to creating truly aspirational products.

Build and Order

Our Models

Genesis Canada

Explore the Genesis vehicle lineup with its dynamic yet elegant design and cutting-edge technology.

MINDFUL
INNOVATIONMINDFUL
INNOVATION

We constantly think about how to strike the perfect balance between the needs of our consumers and technological feasibility and strive for innovation by closely observing our customers’ expectations and realizing ambitious technological development.We constantly think about how to strike the perfect balance between the needs of our consumers and technological feasibility and strive for innovation by closely observing our customers’ expectations and realizing ambitious technological development.

Our Journey

Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.

Join Us

Join us in our Genesis journey as we continue to connect with our customers around the world.Join us in our Genesis journey as we continue to connect with our customers around the world.

Stay Connected
Woman walking on street
Couple driving Genesis vehicle