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“Car design should inspire dynamic motion, even when standing still.” Luc Donckerwolke, Head of GENESIS Design reveals the essence of GENESIS’ design language.
“If there is something truly meaningful, it will always stand the test of time.” SangYup Lee, Head of GENESIS Styling shares his definition of ‘Timeless’ design.
"A masterpiece is a stand alone piece of art." Manfred Fitzgerald, Head of GENESIS branding, reveals the authenticity behind each vehicle.
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