GENESIS REVEALS CANADIAN PRICING FOR GV60 MAGMA, THE BRAND’S FIRST HIGH-PERFORMANCE MODEL

Markham, Ont., (November 5, 2026) – Genesis today announced Canadian pricing for the 2027 GV60 Magma, the brand's first high-performance vehicle. Combining Genesis’ “Athletic Elegance” design philosophy with exhilarating performance, GV60 Magma features a wider, lower stance, Magma-specific aerodynamic enhancements and an upgraded dual-motor all-wheel-drive system producing more than 600 horsepower, with up to 641 horsepower and 583 lb.-ft. of torque available in Boost Mode.

Developed to deliver an engaging yet refined driving experience, GV60 Magma also introduces exclusive performance technologies such as Virtual Gear Shift, GT Mode, SPRINT Mode, Launch Control and Drift Mode, complemented by Genesis’ first performance bucket seats and a distinctive Obsidian Black suede interior with Magma Orange accents. The 2027 Genesis GV60 Magma will be offered in Canada with an all-inclusive manufacturer’s suggested retail price of $99,500, including destination charges.

Genesis’ all-inclusive approach extends beyond the vehicle’s purchase price. Every new Genesis vehicle in Canada includes up to five years of complimentary scheduled maintenance, at-home valet service, 24/7 roadside assistance, Genesis Connected Services and a comprehensive warranty, providing guests with added convenience and peace of mind throughout their ownership experience.

“GV60 Magma marks an exciting new chapter for Genesis as we expand our lineup to meet the evolving needs and passions of our guests," said Steve Flamand, president and CEO of Genesis Canada. “As our first high-performance model, GV60 Magma combines exceptional performance, advanced technology and bold design to create a driving experience that is both emotional and engaging. It reflects our commitment to delivering products that inspire and give consumers new ways to experience Genesis.”

GV60 Magma adopts a wider, lower stance and incorporates Magma-specific aerodynamic enhancements including canards on the front bumper, garnishes and breathers on the fender and a winglet-style rear spoiler. Exclusive 21-inch forged wheels paired with wider tires contribute to enhanced grip, stability and control. GV60 Magma also features an upgraded dual-motor all-wheel-drive system producing more than 600 horsepower, with up to 641 horsepower and 583 lb.-ft. of torque available in Boost Mode.

GV60 Magma also features several Magma exclusive technologies that enhance driver engagement, including:

• •Virtual Gear Shift (VGS): Recreates the feeling of shifting gears in a high-performance vehicle, using virtual RPM technology, authentic shift feedback, visual gear indicators and coordinated sound integration.
• •GT Mode: Balances high-speed cruising comfort, power output and efficiency optimization, for a refined high-performance driving experience.
• •SPRINT Mode: Maximizes handling and power performance, delivering agile and predictable driving characteristics during high-performance driving.
• •Launch Control: Optimizes pre-torque and slip control to deliver maximum launch performance.
• •Boost Mode: Temporarily increases maximum torque and power output to maximize acceleration and performance.
• •Drift Mode: Delivers a simple and intuitive drifting capability tailored for premium high-performance EVs. Drift Mode also enhances driver immersion through integrated performance features, enabling the simultaneous use of VGS and virtual sound technology for a more engaging drift experience.
• •e-Active Sound Design Plus (e-ASD+): An enhanced virtual sound technology which simulates engine sounds through internal and external speakers. It features exclusive Magma driving sounds inspired by Goodwood Festival audio.

GV60 Magma will be available in four exterior colours: the signature Magma Orange, as well as Uyuni White, Vik Black and Makalu Gray Matte.

Inside, GV60 Magma features Genesis’ first performance bucket seats, wrapped in an Obsidian Black suede interior with distinctive Magma Orange stitching. Suede is also applied across key touchpoints, including the door trims and centre-console armrest, creating a premium and tactile environment. Decorative garnishes, switches and other interior details are finished in black for a sophisticated, cohesive appearance, while the uniquely quilted seats feature layered stitching that reinforces the model’s exclusive character. The signature Genesis Crystal Sphere adds another distinctive design element to the centre console, reinforcing the cabin’s blend of craftsmanship and technology. The steering wheel includes dedicated Boost and Magma Mode buttons for quick drive-mode selection, complemented by Magma-exclusive alloy pedals and a three-circle performance display providing intuitive access to key driving information.

GV60 Magma is expected to arrive at Canadian Genesis Distributors by the end of November. Guests should contact their local Genesis retailer and visit genesis.ca for additional information.

2027 GV60 Magma Pricing & Packaging Summary
MSRP: $99,500

STANDARD FEATURES:

• •84 kWh battery size
• •166 / 282 kW front & rear motors
• •641 HP/ 583 lb.-ft with Boost Mode
• •18-minute rapid recharging (10-80%) at 250 kW (800V) for the 84 kWh battery system
• •Electronic Limited Slip Differential (e-LSD)
• •Virtual Gear Shift (VGS)
• •Active Sound Design+ (e-ASD+)
• •SPRINT Mode
• •GT Mode
• •Launch Control
• •Boost Mode
• •Drift Mode
• •High-Performance Battery Control (HPBC)
• •21” Matte-finish forged wheels
• •Power Driver Bucket Seat
• •Power Passenger Bucket Seat
• •Heated Front Seats
• •Ventilated Front Seats
• •Connected Cloud Platform – Personalized Cloud Profiles, Real-Time Connected Routing, Natural Dynamic Voice Recognition, Over-the-Air Software Updates
• •27” integrated OLED infotainment screen
• •Android Auto™ & Apple CarPlay® (Wireless)
• •Bang & Olufsen® Sound System
• •Surround View Monitor w/ Blind-Spot View Monitor
• •Comprehensive suite of standard advanced safety features

*Vehicle price is all-inclusive and includes destination charges. Premium paint charges may apply and will be disclosed during the colour selection step of the build and order process. Applicable licence fees, insurance, registration and taxes are extra.

About Genesis Canada

Genesis Canada is headquartered in Markham, Ontario, and distributes, markets and services Genesis vehicles in Canada through a network of 31 agency distributors. Genesis is a global luxury automotive brand committed to delivering exceptional standards of performance, design and innovation. Its Canadian sport utility vehicle lineup includes the GV60, the high-performance GV60 Magma, GV70, GV80 and dynamically styled GV80 Coupe, complemented by the G70 sport sedan, G80 executive sedan and flagship G90 sedan. The upcoming GV90 will expand the lineup as Genesis’ flagship electric SUV, combining a commanding presence with innovative technology and a spacious, lounge-inspired interior. All Genesis vehicles sold in Canada feature set, all-inclusive pricing, Genesis at Home concierge service for sales and service, complimentary scheduled maintenance, a comprehensive warranty and more.

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