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Genesis Canada Named Official Luxury Vehicle of ClubLink in New Multi-Year Partnership

2026.07.08

· Multi-year partnership enhances experiences for Genesis guests and ClubLink members nationwide

· On-site activations and integrated marketing—including vehicle displays, digital platforms and preferred parking, bring the partnership to life

MARKHAM, ONT. (July 8, 2026) – Genesis Canada and ClubLink Corporation, Canada’s largest owner, operator, and manager of golf and country clubs, announces a new multi-year partnership designed to deliver elevated golf and lifestyle experiences to Canadian Genesis Guests and ClubLink members.

Genesis will be recognized as the Official Luxury Vehicle of ClubLink, with exclusive integration across ClubLink’s marketing channels, on-site experiences, and member communications.

Genesis Guest and ClubLink Member Benefits

ClubLink members looking to become new Genesis owners will be eligible for a preferred partner reduction of 1 per cent on the applicable lease rate¹ or 0.5 per cent on the applicable finance rate¹, while existing Genesis guests who wish to join ClubLink will receive a preferred rate on their membership initiation fee, reinforcing the shared commitment of both brands to delivering meaningful value and exclusive benefits to their members. These benefits complement Genesis’ signature ownership experience, including five years of complimentary valet service and courtesy vehicle pick-up and drop-off, further enhancing how guests and members engage with both brands.

“This partnership reflects Genesis’ commitment to creating meaningful connections through premium experiences,” said Steve Flamand, president and CEO of Hyundai Auto Canada Corp. “Golf is a natural extension of the Genesis brand in Canada and around the world—bringing together shared values of integrity, hospitality, and excellence in a setting that is both personal and memorable.”

Genesis Canada and ClubLink share a distinctly entrepreneurial spirit, rooted in a commitment to redefining their respective categories through innovation and guest-centric experiences.

Founded in Canada in the early 1990s, ClubLink transformed traditional golf membership models by introducing its “One Membership, More Golf” concept, establishing a network of premium courses offering reciprocal access and elevated value for members. Today, ClubLink continues to enhance experiences across its extensive network, while Genesis has rapidly established itself as a modern luxury brand by challenging conventions through design, service, and innovation. In Canada, that differentiated approach is reflected in Genesis’ agency distributor model, which supports a seamless, elevated ownership experience for guests nationwide. Genesis’ award-winning vehicles and unique business framework have helped deliver an elevated guest experience, propelling Genesis to become one of the fastest-growing automotive brands in Canada.

Elevated Experiences for Guests and Members

Genesis and ClubLink will bring the partnership to life through a series of curated touchpoints designed to enhance engagement both on and off the course.

· Preferred Parking for Genesis Guests – Preferred parking spots for Genesis drivers at select ClubLink locations.

· “Genesis Experience Days” – A series of signature events hosted at select ClubLink properties, blending luxury vehicle experiences with premium golf environments through on-site vehicle displays and curated brand touchpoints.

· Integrated Brand Presence Across ClubLink Network

The partnership also delivers full-season visibility across ClubLink’s member ecosystem, including:

o Digital integration across ClubLink Life TV and ClubLink.ca

o Targeted direct email campaigns and member communications

o Monthly inclusion in ClubLink club newsletters

o On-site brand presence across select ClubLink properties

“At its core, golf has always been about bringing people together—fostering connection, integrity and shared experiences. This partnership with Genesis Canada reflects that same spirit, uniting two brands that believe in creating meaningful moments both on and off the course, while elevating the way our members engage with the game,” says Jamie King, vice president of sales, marketing, and business development at ClubLink Corporation. “We are proud to partner with Genesis Canada to create experiences that will resonate with our members in a distinctive and lasting way.”

¹All ClubLink members will be entitled to a reduction of 0.5% on the applicable finance rate, 1% on the applicable lease rate, or an after-tax rebate of up to $500 on cash purchases on new Genesis vehicles (“Partner Discount”). The rate reduction and cash rebate cannot be combined. Partner Discount cannot be combined with any Hyundai or Genesis loyalty or conquest incentive offer. Finance rate after 0.5% rate reduction cannot be less than 0%. Lease rate after 1% rate reduction cannot be less than 0%. The Partner Discount can only be claimed once in total per ClubLink member. ClubLink members must provide proof of active membership to be eligible. Offer only available in Canada.

About Genesis Motors Canada

Genesis Motors Canada is headquartered in Markham, Ontario, and distributes, markets, and services Genesis vehicles in Canada through a network of 32 agency distributors. Genesis is an automotive brand that delivers the highest standards of performance, design, and innovation. Genesis offers a range of award-winning models including the G70 sport sedan, G80 executive sedan, and the flagship G90 sedan, as well as the GV60, GV70, GV80 Coupe and GV80 sport utility vehicles. All Genesis vehicles sold in Canada feature set, all-inclusive pricing, Genesis at Home concierge for sales and service, complimentary scheduled maintenance, a comprehensive warranty, and more.

For more media information about Genesis and its products, please visit www.genesisnews.ca.

Genesis and Golf

Genesis has built a strong and growing presence in global golf since 2016, grounded in shared values of integrity, excellence and connection. The brand is now a key partner to premier tournaments including The Genesis Invitational, Genesis Scottish Open and Genesis Championship, while also supporting global events such as the Presidents Cup. Most recently, the brand expanded its commitment through a Global Official Marketing Partnership with the PGA TOUR, reinforcing its long-term investment in the sport. In Canada, Genesis has further strengthened its presence through its role as Official Vehicle of the Presidents Cup, including the 2024 tournament in Montreal.

About ClubLink

Founded in 1993, ClubLink is Canada’s leading owner, operator and manager of high-quality golf clubs and resort properties. Built on an innovative reciprocal playing privileges model, ClubLink provides customers with unparalleled access to a premier network of tiered private clubs across Ontario, Quebec and Florida. ClubLink’s diverse hospitality and recreation portfolio includes championship member clubs, daily-fee public courses, two signature Muskoka resorts and a dedicated golf retail operation through moregolf.ca. Committed to excellence, integrity and community, ClubLink continues to set the standard for the Canadian golf experience.

Media contacts:

Jenn McCarthy

National Manager, Brand and Product Public Relations

Genesis Motors Canada

[email protected]

Fred Mercier

Manager, Brand and Product Public Relations

Genesis Motors Canada

[email protected]

Scott Reycraft

PGA, Director, Marketing and Communications

ClubLink Corporation