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Genesis Canada Opens Pre-Orders for the All-New Gv60 Magma, The Brand’s First-Ever High-Performance Model

Genesis Canada Opens Pre-Orders for the All-New Gv60 Magma, The Brand’s First-Ever High-Performance Model

2026.04.24

· Pre‑orders are now open in Canada for the Genesis GV60 Magma, the first model to introduce Genesis’ high‑performance Magma brand to customers.

· Following a national media tour across Montreal, Toronto and Vancouver, GV60 Magma now begins a distributor tour bringing Genesis’ most performance‑driven vehicle to markets across Canada.

MARKHAM, ONT. (April 24, 2026) – Genesis Canada today announced that pre‑orders are now open for the Genesis GV60 Magma electric vehicle, marking a significant milestone for the brand in Canada. The GV60 becomes the first Genesis model to receive a high‑performance Magma variant, underscoring Canada’s importance in the global expansion of Genesis Magma, the brand’s high-performance division.
Developed to deliver a heightened expression of Genesis performance, design and craftsmanship, GV60 Magma represents the most dynamic interpretation of Genesis’ “Athletic Elegance” philosophy to date. With its bold styling cues, performance‑oriented enhancements and elevated driving dynamics, GV60 Magma signals a new chapter for the brand, balancing emotional performance with luxury refinement.
“The GV60 Magma is a landmark vehicle for Genesis and for the Canadian luxury market,” said Eric Marshall, director of Genesis Canada. “As the first Magma model to reach Genesis guests, GV60 Magma reinforces our commitment to bringing meaningful, performance‑driven products to Canadians while continuing to push the boundaries of what luxury performance can look like in an electric vehicle.”
National Media Tour Concludes Across Canadian Key Markets
Ahead of its official arrival on the Canadian market, the Genesis GV60 Magma recently completed a cross-country media tour, making exclusive stops at Genesis stores in Montreal, Toronto and Vancouver. Across the three events, more than 30 media representatives from across the country were invited to experience the GV60 Magma up close, connect directly with Genesis product experts, and engage in in‑depth discussions with Eric Marshall, director of Genesis Canada.
The tour provided media with a closer look at the engineering, design intent and performance philosophy behind the Magma lineup, while reinforcing Canada’s role as a key market in the global Genesis landscape.
With the national media tour now complete, GV60 Magma will continue its Canadian journey, visiting select Genesis distributors across the country to bring the Magma experience directly to customers. Confirmed tour stops include:
·      Genesis Downtown Vancouver – April 22
·      Genesis Vancouver – April 28
·      Genesis Victoria – May 6
·      Genesis Kelowna – May 12
Additional locations and dates will be announced in the coming weeks.
Guests interested in placing a pre‑order for the Genesis GV60 Magma can visit Genesis.ca for more information. GV60 Magma is expected to arrive in Canada later this year, with pricing to be announced at a later date.

About the Genesis GV60 Magma
The GV60 Magma is the first production model of the GV60 Magma concept unveiled last year, officially marking Genesis' entry into the high-performance realm. Genesis' exploration of high-performance innovation—showcased through its GV80 Coupe Concept, X Gran Berlinetta Concept, and G80 Magma Special has finally been realized in a production model with the GV60 Magma.
The GV60 Magma serves as a clear representation of the philosophy and core technological vision that will define Genesis’ future Magma lineup.
Genesis Magma is defined by three key attributes:
·      Design (Unspoken Dominance) – A dynamic yet elegant look achieved through a low, wide stance, embodying both Genesis' signature sophistication and athleticism.
·      Driving Sensation (Captivating Control) – Precise control of power and vehicle behavior, enabling seamless movement in any driving conditions.
·      User Experience (Sharpened Immersion) – Intuitive delivery of essential driving information, enhancing focus and creating an immersive driving experience.
The GV60 Magma is positioned among the models that deliver the highest level of performance within Hyundai Motor Group. From a performance perspective, the primary development goal was to achieve a sense of control that precisely aligns with the driver's intent, prioritizing the "perfection of driving control.”
The front and rear motors generate a combined maximum output of 448 kW (609 horsepower) and peak torque of 740 Nm. When Boost Mode is activated, the performance rises to 478 kW (650 horsepower) and 790 Nm, with a top speed of 264 km/h.
Notably, the maximum output range of the rear motor has been extended to ensure stable performance even during high-power driving. Additionally, Boost Mode enhances output and torque for approximately 15 seconds, maximizing acceleration responsiveness. This enables the GV60 Magma to accelerate from a standstill to 200 kilometers per hour in just 10.9 seconds with the Launch Control function. Beyond delivering quick initial acceleration, the car also maintains consistent power output at higher speeds.

About Genesis Motors Canada
Genesis Motors Canada is headquartered in Markham, Ontario, and distributes, markets, and services Genesis vehicles in Canada through a network of 31 agency distributors. Genesis is an all-new global automotive brand that delivers the highest standards of performance, design, and innovation. Genesis offers a range of models including the G70 sport sedan, G80 executive sedan, and the flagship G90 sedan, as well as the GV60, GV70 and GV80 sport utility vehicles. All Genesis vehicles sold in Canada feature set, all-inclusive pricing, Genesis at Home concierge for sales and service, complimentary scheduled maintenance, a comprehensive warranty, and more.
For more information about Genesis and its products, please visit www.genesisnews.ca.

Media contact:
Frédéric Mercier
Brand and Product Public Relations Manager
Genesis Motors Canada
[email protected]

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