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GENESIS "SON-NIM"GENESIS "SON-NIM"

FREDERIK K. FREDERIK K.

PROUD OWNER OF THE GENESIS GV80PROUD OWNER OF THE GENESIS GV80

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DRIVING EXCELLENCE

WHERE BALANCE BEGINSWHERE BALANCE BEGINS

As a successful real estate broker, devoted husband, and proud father of two, Frederik is all about striking the right balance. Whether he’s meeting with clients, taking his kids on an adventure, or fitting in a quick round of golf, he’s always moving with purpose. Amid the chaos of a busy life, Frederik has created routines rooted in gratitude, wellness, and presence. At the centre of it all is his GV80, a vehicle that fits seamlessly into his lifestyle, helping him stay connected to what matters most while making room for everything he loves.

TAILORED TO LIFE’S JOURNEY

“I went from a two-seater to a Genesis sedan, and now the GV80. I needed something to accommodate everything: clients, my 90-pound goldendoodle, and now two kids. I looked at so many luxury brands, but nothing felt quite right. Then I stepped into the GV80 and it hit every single checkmark. I was ready to sign right off the bat.”“I went from a two-seater to a Genesis sedan, and now the GV80. I needed something to accommodate everything: clients, my 90-pound goldendoodle, and now two kids. I looked at so many luxury brands, but nothing felt quite right. Then I stepped into the GV80 and it hit every single checkmark. I was ready to sign right off the bat.”

Frederik's GV80 parked outside in a driveway
Frederik pulling something out of the open trunk of his GV80

GUEST EXPERIENCE

GRATITUDE AND CONNECTIONSGRATITUDE AND CONNECTIONS

Frederik was enjoying life behind the wheel of a Genesis sedan when the GV80 caught his attention. Curious if it fit his evolving lifestyle, he visited the distributor and discovered it was exactly what he wanted. What truly sets his ownership apart is the relationship he built with his Genesis Ownership Manager. Unlike past experiences at other dealerships, Frederik found that Genesis took the time to understand him. His Ownership Manager listened closely to his concerns, explained every detail, and walked him through how different choices could impact the longevity of his vehicle. They made an effort to get to know him personally—his routines, preferences, and priorities—turning regular maintenance and decisions into a seamless, professional, and genuinely personalized experience.

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CENTRED AROUND YOU

EXCELLENCE IN EVERY MOMENTEXCELLENCE IN EVERY MOMENT

Frederik values how every Genesis interaction is intentionally designed to make life easier. “You drive right into the service area, step out, and someone’s already greeting you. There’s no waiting around, wondering where to go.” When Frederik’s schedule is too busy for him to bring his GV80 for maintenance himself, the valet service is incredibly convenient, and having a courtesy vehicle lets him keep moving without missing a beat. For Frederik, every minute counts—whether it’s time spent on work, with family, or pursuing his passions. Knowing that the valet and courtesy vehicle handle the logistics, and that service is just as effortless when he brings the car in himself, Frederik can focus on what truly matters.

A SHARED PASSION

MORE THAN THE DRIVEMORE THAN THE DRIVE

Every detail that makes driving a Genesis exceptional is mirrored in the experiences it creates off the road. Frederik had the opportunity to participate in the 2025 Genesis Owner’s Cup under sunny skies in beautiful Muskoka, where driving excellence and his passion for golf came together. Beyond the friendly competition, what truly stood out to him was how the event reflected the Genesis experience—an atmosphere of precision, care, and attention to every detail. It was a reminder that Genesis is more than a vehicle; it’s a brand and a community defined by exceptional moments, both behind the wheel and on the green.

FROM THE DRIVER'S SEAT

CONFIDENCE AT EVERY TURNCONFIDENCE AT EVERY TURN

Frederik logs thousands of kilometres a year in his GV80, whether he’s headed to a showing, visiting clients, or enjoying quality time with the family. Whenever he rents cars on vacation, Frederik immediately senses the difference. The finish isn’t as refined, the interior lacks the same quality, and the drive isn’t as smooth. Back home, the GV80 is his moving sanctuary. The hush cabin gives him the quiet space to actually think, and when the kids start to cry, he simply turns on the nature sounds, and they’re asleep within minutes. It’s those little details that make all the difference when he needs calm and focus.

DESIGNED TO ELEVATE LIFE

DESIGNED TO ELEVATE LIFE

From the whisper-quiet cabin to the personalized ownership experience, Genesis is a trusted partner supporting every part of his life. With intentional gratitude as his anchor, that appreciation extends to the relationship he has with Genesis, where he feels truly valued and cared for.

For Frederik, quality of life is everything. The GV80 elevates that by combining luxury, practicality, and reliability, helping him focus on his family, business, and well-being. With Genesis, he’s not just driving a vehicle; he’s investing in a lifelong experience that moves with him, every kilometre of the way.

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