Genesis Son-Nim Story | Paul B.

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GENESIS "SON-NIM"GENESIS "SON-NIM"

PAUL B. PAUL B.

PROUD OWNER OF THE GENESIS GV80 COUPEPROUD OWNER OF THE GENESIS GV80 COUPE

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DRIVING EXCELLENCE

LUXURY THAT ALIGNSLUXURY THAT ALIGNS

As the head of a thriving law firm in Windsor, Ontario, Paul spends his days advocating for clients across real estate, estate planning, business ventures, and everything in between. In a world where precision matters and trust is everything, Paul’s work is grounded in intention. The same could be said of the way he approaches the rest of his life—including the vehicles he drives. Having seen the Genesis display at an auto show years ago, he remembered being intrigued—and impressed. The more he researched, the more he realized Genesis might be his lifestyle match. Refined yet athletic with a bold design and power under the hood, the next step was simple: he had to see it in person.

TRUE VERSATILITY FOR EVERY DAY LIFE

“I used to cycle a lot because it got me where I needed to go and it doubled as exercise. It’s the same thing with Genesis. It’s not just a car—it’s a solution. I put the seats down, haul what I need for work or the weekend, and if I want to have a little race car-style fun, I can do that too. It handles everything I throw at it and still makes the day feel a little more enjoyable.” “I used to cycle a lot because it got me where I needed to go and it doubled as exercise. It’s the same thing with Genesis. It’s not just a car—it’s a solution. I put the seats down, haul what I need for work or the weekend, and if I want to have a little race car-style fun, I can do that too. It handles everything I throw at it and still makes the day feel a little more enjoyable.”

GUEST EXPERIENCE

“I’M A GENESIS GUY”“I’M A GENESIS GUY”

For Paul, the GV80 Coupe lets him create a space that’s exclusively his own, where functionality meets style and everyone has room to settle in. “This one’s just for me and my two puppies. They’ve got their own seats in the back.”

But it’s more than just utility. It can even double as a calming escape. “The stereo’s amazing. Depending on what mood I’m in, I’ve got a whole playlist ready to go. Some days I’m throwing it back to my clubbing days, other days I’m just decompressing with something more chill. I like that I can step in, shut out the noise, and just breathe.” Whether it’s a quick errand, a long drive, or a moment to reset after a hectic day at the office, the GV80 Coupe gives Paul exactly what he needs: room to relax, space to think, and a driving experience that just feels right.

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THE GENESIS DIFFERENCE

CENTRED AROUND YOU CENTRED AROUND YOU

From the moment he stepped into the Genesis London Experience Centre, Paul felt right at home. “There are times I just sit there and think, I could sell one of these. I’m not even on the team, but when I like something, it shows. What stood out to me was how genuine everyone was—no script, no pressure, just a team that wants to help you figure out if it’s the right fit.”

Paul was the first guest to test drive the vehicle in Ontario, even before his Experience Manager had a chance to get behind the wheel. It wasn’t a sales pitch, but a genuine exchange between two people equally excited about what the car had to offer. Paul felt trusted, respected, and completely at ease. On top of that, “finding out maintenance was free? That was a highlight. Snow tires were included too. One great surprise after another.”

FROM THE DRIVER'S SEAT

PEACE OF MIND, PRIORITIZED PEACE OF MIND, PRIORITIZED

“Some days I’m running around, juggling a dozen things, and I’ll get a call—it’s the car telling me I forgot to lock the doors. I just tap my phone and it’s done. Simple as that. Then there was the lane assist. The first time it kicked in, I honestly thought I was fighting it. But then I clued in—it was helping me stay in the lane. That’s when it hit me: this thing’s actually looking out for me.”

A LAWYER WHO ADVOCATES FOR OTHERS. A VEHICLE THAT ADVOCATES FOR HIM.

With an SUV that supports his work, his lifestyle, and his beloved dogs, Paul’s GV80 Coupe has become more than a car, it’s a confident, capable companion for every drive. As someone who values clarity, purpose, and getting from point A to B in style, Paul appreciates how Genesis checks every box without compromise. Whether he’s loading up groceries, heading to court, or switching to sport mode for a more exhilarating drive, the GV80 Coupe keeps up with it all—adapting to the moment, just like him.

Equal parts utility and performance, it gives Paul the freedom to move through life on his own terms: with confidence, comfort, and a little fun built in. And even months into ownership, he’s still discovering new things he loves about it.

In a world full of compromises, it’s refreshing to find something that doesn’t ask him to make one. And for Paul, that’s what makes Genesis feel like more than just a vehicle—it feels like the right fit.